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Insights on performance marketing, attribution, and growth strategy from the Mediaura team.
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How To Accurately Calculate Your ROI For Digital Ads
Have you ever looked at your digital marketing report, seen an impressive ROI, and felt that something was off? You can’t just go by what you’re told. First off, ever-tightening privacy laws mean digital ad […]
Navigating the FTC’s New Ban on Fake Reviews: What It Means for Your Business
In the ever-evolving landscape of digital marketing, staying informed about regulatory changes is crucial. The Federal Trade Commission (FTC) has recently introduced a new rule targeting fake reviews and deceptive testimonials, a move that directly […]
How We’re Using Meta’s New Ad Features This Shortened Holiday Shopping Season
As we approach the holiday season, digital marketing is evolving rapidly. With Meta’s recent rollout of innovative ad options, businesses face opportunities and challenges in this condensed shopping period. At Mediaura, we’re not just keeping […]
How Marketing Behavioral Healthcare Is Way Different Than Traditional Healthcare Marketing
Marketing a healthcare business? Sure, it’s challenging. But marketing a behavioral healthcare company or an addiction treatment center? That’s an entirely different ballgame. If you’re wondering how to navigate the complexities and legal nuances of […]
The Google Antitrust Trial: What It Means for Digital Advertising and Your Business
As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and our work. Recently, Google has again found itself in the hot seat, this time facing […]
Why You Shouldn’t Rely on Google’s and Meta’s Suggested Audiences
In the world of digital advertising, platforms like Google and Meta (formerly Facebook) offer a plethora of tools and suggestions to help businesses reach their target audiences. While these suggestions seem convenient to streamline your […]
Why You Should Treat Your Social Like A Magazine
You read it in the headline, but we’ll reiterate it here: Yes, you should be running your social media pages like a magazine. (With some caveats, of course.) “But wait,” you say, “Social media killed […]
We Can Now Prove Digital Ads Lead To Business Traffic
Ever wondered if your ad dollars are actually bringing customers through your doors? The Holy Grail of advertising ROI has finally been discovered, and we’re here to tell you how it works. Imagine investing in […]
How Healthcare Marketing Turned Around A Struggling Treatment Center
This is the story of how we turned around a struggling healthcare treatment center through marketing. The location was new, but it was from an industry-recognized behavioral healthcare brand. It should have been filling beds […]
I’ve Got Quality Leads. Why Aren’t They Converting?
Picture this: You launch a digital marketing campaign and get precisely what you want. Your inbox is flooded with quality leads that could make a massive difference for your organization. But when you try to […]
Four Things Every Healthcare Campaign Needs
Crafting the perfect, results-driven healthcare campaign is not rocket science, but it is something that even established organizations often get wrong. There are some fundamental things that every – and we mean every – healthcare […]
How ADHD Is A Strength For Marketing Entrepreneurs
ADHD can be an advantage for entrepreneurs, as explained by our founder and CEO, Andrew Aebersold. Andrew was recently a guest on Devnoodle’s podcast for marketing leaders, “Masters in Marketing Agency.” In addition to discussing […]
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