News
Insights on performance marketing, attribution, and growth strategy from the Mediaura team.
Marketing Data Is Messy. This Tool Cuts Through The Confusion.
Your marketing might be working. Your data probably isn’t. Most teams judge performance by whatever Google, Meta, or their latest dashboard says. Those platforms only see a slice of reality, and they are not exactly […]
The 2026 Google Discover Update Is Rewarding”Complete Picture” Marketing
If you’ve noticed your Google Discover feed—that personalized stream of stories on your mobile home screen—feeling a bit more relevant lately, you’re seeing the results of the February 2026 Discover Core Update. This isn’t just […]
HIPAA-Sensitive Marketing Tips for Healthcare Businesses
HIPAA-sensitive marketing is the part of your strategy where “move fast and break things” becomes “move smart and protect everything.” For healthcare brands, the goal is to grow aggressively without ever putting patient privacy, trust, […]
What To Do If You’re Not Getting Healthcare Leads In January
If you’re not getting the healthcare leads in January that you expected, the problem is not that people no longer need treatment; it is that your digital marketing and admissions pipeline are not capturing the […]
New Competitor Strategy: How To Defend Your Business With Marketing
In our 20+ years in the digital marketing world, we have seen one scenario play out countless times. A business establishes a strong reputation. They carve out a place in their local market. Then, the […]
What To Do If A Competitor Is Buying Your Name
Name buying in Google Ads frustrates many business owners. You search your brand and suddenly a competitor appears above you. It feels wrong. It feels unfair. You ask, “How can they buy my name on […]
2026 Digital Marketing Trends: How To Level Up Performance
2026 is going to be a reckoning year for digital marketing, especially if you’ve been coasting on old websites, “set it and forget it” SEO, and trendy video content that looks good in a deck […]
Who To Credit: Sales Or Marketing?
Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to chalk up a sale solely to the work of business development, but the reality is […]
How to Survive The Behavioral Healthcare Seasonality Slump
Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the year. Many treatment centers face this predictable rhythm, but there is no need for panic. […]
Why It Matters That the People Who Sell You the Work Are the Ones Doing It
The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can refresh your feed, and so many of them rely on freelancers or outsourcing to get […]
Meta Business Manager Account
Here’s the simple truth: hacked ad accounts aren’t rare. They happen every day, at a scale most teams don’t see until it hits their card and their campaigns. If your Meta setup is sloppy, that […]
Boosting Posts on Meta? Think Twice Before Switching To The 4:5 Instagram Grid
Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely on the app for their income. And earlier this year, the Meta property did it […]
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