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Insights on performance marketing, attribution, and growth strategy from the Mediaura team.

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Business

Investigating The Truth: ‘It Takes 3 Months For Digital Marketing To See Results’

If you ask the Internet how long it takes to see digital marketing results, three months is the minimum answer.  But is this true? Why does it take this long? And is this timeline shifting […]

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Computer coders at work, working on how to increase PPC and Meta Advertising power with quantum computing.
Tech

Unlocking the Potential of Quantum Computing in PPC and Meta Advertising: Expert Targeting with Mediaura

Quantum computing is poised to revolutionize the digital advertising landscape, particularly in Pay-Per-Click (PPC) and Meta advertising. While quantum computing offers unparalleled computational power, Mediaura’s expertise lies in crafting precise targeting strategies that drive campaign […]

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Andrew Aebersold, CEO of Mediaura, looks to camera as he explains how to get your company's ads on TV via streaming services.
Tech

How To Get Your Company’s Ads On TV Streaming Platforms

Have you ever dreamed of seeing your company’s ads on TV? It’s easier than it used to be with the growing popularity of streaming platforms.  In the world of CTV or Connected TV advertising, your […]

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Woman works on laptop, calculating the impact of increasing her digital ad budget.
Business

The Rise of Digital Advertising: Why Now is the Time to Invest

The digital advertising landscape is experiencing unprecedented growth, with digital ad spending projected to continue its upward trajectory in the coming years. As experts in digital marketing, Mediaura is well-positioned to guide businesses through this […]

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Mediaura's CEO, Andrew Aebersold, sits in front of a desk, explaining how Meta ads is changing your campaigns via AI without your knowledge.
Tech

Meta’s Sneaky AI Ad Changes: What You Need to Know

Have you checked on your Meta ads lately? They may not be what you approved. That’s because Meta’s AI tools are automatically tweaking your creative and strategy. And not always for the better.  We break […]

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Mediaura's CEO, Andrew Aebersold, sits in front of a desk, explaining Ask Engine Optimization, the new way to optimize your site for AI Search.
Tech

How To Dominate AI Search Results With Ask Engine Optimization

The Search landscape has changed. Instead of just asking Google, people are now searching for answers on the internet by posing questions to AI tools. As such, SEO is no longer the only way to […]

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Tech

How To Make Switching Agencies Not Suck

Switching digital marketing agencies? Here’s how to do it drama-free. There are many reasons you may want to switch agencies. May you need fresh ideas or your strategic needs have shifted. Regardless of why, it […]

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Business

What Does The Marketing World Look Like Without TikTok?

There are few options and little time for TikTok as a U.S. ban of the social media app looms.  The app could be banished as soon as Jan. 19 — the deadline enacted by a […]

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Mediaura CEO Andrew Aebersold speaks in front of an office setup with awards and a computer in the background, talking about which e-commerce website is best for your business.
Tech

The Best E-Commerce Platform For Your Business

There are lots of e-commerce platforms out there, including Shopify, WooCommerce, Squarespace and Wix. But which one is best for your business? It’s one of the most common questions we encounter at Mediaura. And the […]

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ads
Tech

You Could Be Overspending Thousands On Digital Ads Without Realizing

Here’s a common scenario we encounter: We take on a new client who is running digital ads. During our complimentary audit, we find that they are overspending thousands on their campaign. And they had no […]

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viral
Business

Lessons Learned From Going Viral

I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can be a powerful tool for brand exposure and growth, it’s important to understand that virality […]

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website
Tech

These Website Issues Are Killing Your Ad Performance

Ever wondered why your meticulously planned digital ads aren’t converting as expected? It might not be your ad strategy that’s at fault — it could be your website.  Our latest video dives into this less-talked-about […]

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