News

Insights on performance marketing, attribution, and growth strategy from the Mediaura team.

Page 7 of 28

ai
Tech

Bing Rolls Out New AI Platform: What Does This Mean For SEO? 

We’ve all seen the movies: AI has been a long time coming, and it’s growing to be a part of everyday life. Of course, at Mediaura, we first think of what that means for the […]

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addiction
Business

The Next Door: Our Addiction Recovery Client That Keeps Adapting

Over nearly 20 years, The Next Door has established itself as a staple in the Tennessee Community, through their Re-Entry and Addiction Recovery Services. Their commitment to expanding their efforts to ensure women in need […]

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microsoft advertising
Business

Is Microsoft Advertising Right For My Business?

In 2010 Microsoft took over the operation of Yahoo! Search and started selling advertising as the Microsoft Search Alliance, which eventually became Bing Ads, and more recently rebranded to Microsoft Ads. Microsoft Advertising is a […]

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linkedin
Tech

Is LinkedIn Advertising Right For My Business?

LinkedIn launched sponsored content in 2013, effectively introducing digital marketing to the platform. For business-to-business services or hiring campaigns, LinkedIn Advertising is my favorite platform for display and awareness.    While Meta and Google Ads both […]

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website
Business

Mediaura Starts 2023 With 3 Website Launches

Three of our clients are kicking off the new year with a shiny, new, Mediaura-made website. That’s a pretty great way to start 2023, if you ask us.  Our new launches include a sleek website […]

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Tech

Is Meta Advertising Right For My Business? 

Meta Advertising is just over a year old, created when Facebook decided to change its name to “reflect its focus on building the metaverse”. In reality, Meta Advertising is Facebook Ads with a new name.  […]

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Business

<strong>Mediaura’s Holiday Gift Guide — Do All Your Shopping Online!</strong>

Don’t worry about going to a million stores. Don’t worry about standing in lengthy check-out lines. All the gifts you need to complete your holiday shopping list can be found online. In fact, go no […]

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google ads
Tech

<strong>Is Google Ads Right For My Business?</strong>

For part two of our ongoing series ‘Which Digital Advertising Platform Is Best For My Business?’, we will examine Google Ads. If you’re asking yourself, should my business be using Google Ads, then the answer […]

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digital advertising platform
Tech

<strong>Which Digital Advertising Platform Is Best For My Business?</strong>

Perhaps this is the first time your business is dipping a toe into the digital ad pool or maybe you’ve been using some of the fairly-automated solutions but aren’t seeing the results you expected. If […]

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acquisition
Business

Mediaura Acquires Los Angeles-Based ONYX Design

Mediaura announced today that the full-service digital marketing agency based in Jeffersonville, Indiana, has completed its acquisition of e-commerce web developer and designer ONYX Design of Los Angeles, California.  “Through uniting Mediaura and ONYX Design, […]

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website
Business

Mediaura Launches 3 New Websites 

We’ve been busy at Mediaura. That’s why we’re announcing the launch of not 1… not 2… but 3 new websites.  When we realized that all three of these websites would be launching at the same […]

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destination experience restrictions
Tech

More Destination Experience Restrictions? Here’s What’s Going On With Google Ads

I spend a lot of time working with support technicians for our various advertising platforms. One of the keys to our success is that at Mediaura we know each platform’s guidelines and requirements and push […]

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