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Insights on performance marketing, attribution, and growth strategy from the Mediaura team.
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How A Hacked Website Can Hurt Your Marketing: What To Do
A hacked website can completely derail your marketing strategy. It is one of the most overlooked threats in digital marketing. When your website’s security fails, the consequences extend far beyond fixing the broken code. Your […]
Don’t Run Awareness Ads Without Doing This First
Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing your audience to who you are? But here’s something you should consider first. If your […]
The Coming Reality of Search Traffic Decline: What Your Business Needs to Know About 2025
The search landscape is shifting beneath our feet. While everyone’s been talking about AI as some distant future concept, it’s already changing how people find information online – and that change is accelerating fast. If […]
What Businesses Need To Know About Cybersecurity
Cybersecurity Awareness Month is here, and if ever there was a time to tune up your digital safety, it’s now. Every organization, especially those in healthcare or who handle financial transactions, should view cybersecurity not […]
This Is Why AI Isn’t Helping You With Your Marketing
Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The […]
ROI vs ROAS: Which One Is More Important For Digital Marketing?
In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to […]
Don’t Get Stuck In Meta’s Learning Phase: Starting Your Campaign Strong
The Meta learning phase is a foundational part of every high-performing online ad campaign. For Mediaura clients, especially those in the liquor industry seeking to sell products online, understanding and navigating this phase is key to driving […]
What To Avoid When Hiring A Digital Marketer
When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff. This is far from the slam dunk that many […]
Common Marketing Mistakes: Not Monitoring Ad Campaigns
After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail. Yet, when a campaign goes live, results often fall short of expectations. One marketing […]
Why Social Media Alone Isn’t Cutting It: Leveling Up with Layered Marketing
Let’s set the scene: You’ve dedicated hours to crafting the perfect post, uploaded it to Facebook or Instagram, and…crickets. Maybe a couple of likes. Maybe a share. But definitely not the meaningful reach or business […]
Audience Targeting 101: Two Groups You HAVE To Market To
If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting. Without it, your message probably won’t reach the people that need to hear it, wasting your ad […]
Google’s Smart Bidding Exploration: What Mediaura Clients Need to Know About the Next Era of AI-Driven Search Advertising
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you […]
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