Insights on performance marketing, attribution, marketing intelligence, and growth strategy from the Mediaura team.https://mediaura.com/en-ushttps://mediaura.com/news/marketing-data-is-messy-this-tool-cuts-through-the-confusion/https://mediaura.com/news/marketing-data-is-messy-this-tool-cuts-through-the-confusion/Your marketing might be working. Your data probably isn’t. Most teams judge performance by whatever Google, Meta, or their latest dashboard says. Those platforms only see a slice of reality, and they are not exactly […]Thu, 26 Mar 2026 11:00:59 GMTTechhttps://mediaura.com/news/the-2026-google-discover-update-is-rewardingcomplete-picture-marketing/https://mediaura.com/news/the-2026-google-discover-update-is-rewardingcomplete-picture-marketing/If you’ve noticed your Google Discover feed—that personalized stream of stories on your mobile home screen—feeling a bit more relevant lately, you’re seeing the results of the February 2026 Discover Core Update. This isn’t just […]Fri, 27 Feb 2026 10:40:24 GMTTechhttps://mediaura.com/news/hipaa-sensitive-marketing-tips-for-healthcare-businesses/https://mediaura.com/news/hipaa-sensitive-marketing-tips-for-healthcare-businesses/HIPAA-sensitive marketing is the part of your strategy where “move fast and break things” becomes “move smart and protect everything.” For healthcare brands, the goal is to grow aggressively without ever putting patient privacy, trust, […]Mon, 26 Jan 2026 10:45:55 GMTBusinesshttps://mediaura.com/news/what-to-do-if-youre-not-getting-healthcare-leads-in-january/https://mediaura.com/news/what-to-do-if-youre-not-getting-healthcare-leads-in-january/If you’re not getting the healthcare leads in January that you expected, the problem is not that people no longer need treatment; it is that your digital marketing and admissions pipeline are not capturing the […]Thu, 22 Jan 2026 09:24:00 GMTTechhttps://mediaura.com/news/new-competitor-strategy-how-to-defend-your-business-with-marketing/https://mediaura.com/news/new-competitor-strategy-how-to-defend-your-business-with-marketing/In our 20+ years in the digital marketing world, we have seen one scenario play out countless times. A business establishes a strong reputation. They carve out a place in their local market. Then, the […]Wed, 21 Jan 2026 15:40:45 GMTBusinesshttps://mediaura.com/news/what-to-do-if-a-competitor-is-buying-your-name/https://mediaura.com/news/what-to-do-if-a-competitor-is-buying-your-name/Name buying in Google Ads frustrates many business owners. You search your brand and suddenly a competitor appears above you. It feels wrong. It feels unfair. You ask, “How can they buy my name on […]Mon, 12 Jan 2026 11:53:20 GMTBusinesshttps://mediaura.com/news/2026-digital-marketing-trends-how-to-level-up-performance/https://mediaura.com/news/2026-digital-marketing-trends-how-to-level-up-performance/2026 is going to be a reckoning year for digital marketing, especially if you’ve been coasting on old websites, “set it and forget it” SEO, and trendy video content that looks good in a deck […]Wed, 10 Dec 2025 15:12:43 GMTBusinessTechhttps://mediaura.com/news/who-to-credit-sales-or-marketing/https://mediaura.com/news/who-to-credit-sales-or-marketing/Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to chalk up a sale solely to the work of business development, but the reality is […]Thu, 20 Nov 2025 14:34:17 GMTBusinesshttps://mediaura.com/news/how-to-survive-the-behavioral-healthcare-seasonality-slump/https://mediaura.com/news/how-to-survive-the-behavioral-healthcare-seasonality-slump/Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the year. Many treatment centers face this predictable rhythm, but there is no need for panic. […]Thu, 20 Nov 2025 14:24:11 GMTBusinesshttps://mediaura.com/news/why-it-matters-that-the-people-who-sell-you-the-work-are-the-ones-doing-it/https://mediaura.com/news/why-it-matters-that-the-people-who-sell-you-the-work-are-the-ones-doing-it/The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can refresh your feed, and so many of them rely on freelancers or outsourcing to get […]Tue, 11 Nov 2025 09:22:16 GMTBusinesshttps://mediaura.com/news/meta-business-manager-account/https://mediaura.com/news/meta-business-manager-account/Here’s the simple truth: hacked ad accounts aren’t rare. They happen every day, at a scale most teams don’t see until it hits their card and their campaigns. If your Meta setup is sloppy, that […]Mon, 10 Nov 2025 20:19:31 GMTTechhttps://mediaura.com/news/boosting-posts-on-meta-think-twice-before-switching-to-the-45-instagram-grid/https://mediaura.com/news/boosting-posts-on-meta-think-twice-before-switching-to-the-45-instagram-grid/Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely on the app for their income. And earlier this year, the Meta property did it […]Wed, 05 Nov 2025 17:05:14 GMTBusinesshttps://mediaura.com/news/how-a-hacked-website-can-hurt-your-marketing-what-to-do/https://mediaura.com/news/how-a-hacked-website-can-hurt-your-marketing-what-to-do/A hacked website can completely derail your marketing strategy. It is one of the most overlooked threats in digital marketing. When your website’s security fails, the consequences extend far beyond fixing the broken code. Your […]Fri, 24 Oct 2025 13:17:17 GMTTechhttps://mediaura.com/news/dont-run-awareness-ads-without-doing-this-first/https://mediaura.com/news/dont-run-awareness-ads-without-doing-this-first/Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing your audience to who you are?  But here’s something you should consider first. If your […]Mon, 13 Oct 2025 10:58:12 GMTBusinesshttps://mediaura.com/news/the-coming-reality-of-search-traffic-decline-what-your-business-needs-to-know-about-2025/https://mediaura.com/news/the-coming-reality-of-search-traffic-decline-what-your-business-needs-to-know-about-2025/The search landscape is shifting beneath our feet. While everyone’s been talking about AI as some distant future concept, it’s already changing how people find information online – and that change is accelerating fast. If […]Thu, 09 Oct 2025 13:13:23 GMTTechhttps://mediaura.com/news/what-businesses-need-to-know-about-cybersecurity/https://mediaura.com/news/what-businesses-need-to-know-about-cybersecurity/Cybersecurity Awareness Month is here, and if ever there was a time to tune up your digital safety, it’s now. Every organization, especially those in healthcare or who handle financial transactions, should view cybersecurity not […]Tue, 07 Oct 2025 17:07:59 GMTTechhttps://mediaura.com/news/this-is-why-ai-isnt-helping-you-with-your-marketing/https://mediaura.com/news/this-is-why-ai-isnt-helping-you-with-your-marketing/Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of saving time, AI often produces poor information, creates confusion, and leaves business owners frustrated. The […]Thu, 02 Oct 2025 11:39:43 GMTTechhttps://mediaura.com/news/roi-vs-roas-which-one-is-more-important-for-digital-marketing/https://mediaura.com/news/roi-vs-roas-which-one-is-more-important-for-digital-marketing/In digital marketing, there are two metrics that sound similar, often get confused, and are key to understanding how much you’re really making off of your digital marketing. So, in this article, we’re going to […]Fri, 29 Aug 2025 11:45:54 GMTBusinesshttps://mediaura.com/news/dont-get-stuck-in-metas-learning-phase-starting-your-campaign-strong/https://mediaura.com/news/dont-get-stuck-in-metas-learning-phase-starting-your-campaign-strong/The Meta learning phase is a foundational part of every high-performing online ad campaign. For Mediaura clients, especially those in the liquor industry seeking to sell products online, understanding and navigating this phase is key to driving […]Tue, 26 Aug 2025 11:19:53 GMTTechhttps://mediaura.com/news/what-to-avoid-when-hiring-a-digital-marketer/https://mediaura.com/news/what-to-avoid-when-hiring-a-digital-marketer/When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff.  This is far from the slam dunk that many […]Tue, 12 Aug 2025 09:21:57 GMTBusinesshttps://mediaura.com/news/common-marketing-mistakes-not-monitoring-ad-campaigns/https://mediaura.com/news/common-marketing-mistakes-not-monitoring-ad-campaigns/After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail.  Yet, when a campaign goes live, results often fall short of expectations.  One marketing […]Mon, 21 Jul 2025 17:29:52 GMTTechhttps://mediaura.com/news/why-social-media-alone-isnt-cutting-it-leveling-up-with-layered-marketing/https://mediaura.com/news/why-social-media-alone-isnt-cutting-it-leveling-up-with-layered-marketing/Let’s set the scene: You’ve dedicated hours to crafting the perfect post, uploaded it to Facebook or Instagram, and…crickets. Maybe a couple of likes. Maybe a share. But definitely not the meaningful reach or business […]Fri, 18 Jul 2025 09:21:53 GMTTechhttps://mediaura.com/news/audience-targeting-101-two-groups-you-have-to-market-to/https://mediaura.com/news/audience-targeting-101-two-groups-you-have-to-market-to/If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting.  Without it, your message probably won’t reach the people that need to hear it, wasting your ad […]Wed, 09 Jul 2025 11:53:07 GMTBusinesshttps://mediaura.com/news/googles-smart-bidding-exploration-what-mediaura-clients-need-to-know-about-the-next-era-of-ai-driven-search-advertising/https://mediaura.com/news/googles-smart-bidding-exploration-what-mediaura-clients-need-to-know-about-the-next-era-of-ai-driven-search-advertising/Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you […]Thu, 03 Jul 2025 12:21:38 GMTTechhttps://mediaura.com/news/muvera-googles-new-algorithm-and-the-future-of-seo-aeo-what-it-means-for-mediaura-clients/https://mediaura.com/news/muvera-googles-new-algorithm-and-the-future-of-seo-aeo-what-it-means-for-mediaura-clients/If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update. For those of us who’ve been in digital marketing since before Google existed, it’s a […]Wed, 02 Jul 2025 12:14:33 GMTTechhttps://mediaura.com/news/how-to-crisis-proof-your-digital-marketing-strategy/https://mediaura.com/news/how-to-crisis-proof-your-digital-marketing-strategy/The past few years have thrown digital marketers into a whirlwind of economic shifts, tech breakthroughs, and changing customer expectations. At Mediaura, we’ve guided clients through these storms and built a toolkit for crisis-proof digital […]Tue, 24 Jun 2025 16:22:33 GMTTechhttps://mediaura.com/news/marketing-during-economic-uncertainty-lessons-learned/https://mediaura.com/news/marketing-during-economic-uncertainty-lessons-learned/Economic uncertainty is on everyone’s mind in 2025. Many businesses are asking if now is the time to pull back on digital advertising. The answer, based on our experience marketing during downturns is clear: do […]Wed, 11 Jun 2025 14:29:24 GMTBusinesshttps://mediaura.com/news/new-ad-features-from-tiktok-world-2025/https://mediaura.com/news/new-ad-features-from-tiktok-world-2025/TikTok’s 2025 Updates: What They Mean for Brands—and How Mediaura Makes Them Work for You As CEO of Mediaura, I’m always looking at the digital landscape with an eye for what’s next. TikTok’s latest updates […]Wed, 04 Jun 2025 13:16:38 GMTTechhttps://mediaura.com/news/the-best-digital-ad-platforms-for-businesses-in-2025-mediauras-guide/https://mediaura.com/news/the-best-digital-ad-platforms-for-businesses-in-2025-mediauras-guide/When it comes to digital advertising, every platform has its strengths—but not every platform is right for every business or every budget. At Mediaura, we help brands maximize their ad spend by focusing on the […]Tue, 27 May 2025 16:03:40 GMTBusinesshttps://mediaura.com/news/the-latest-google-algorithm-update-is-helping-seo-for-this-industry/https://mediaura.com/news/the-latest-google-algorithm-update-is-helping-seo-for-this-industry/If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update […]Fri, 23 May 2025 10:12:41 GMTTechhttps://mediaura.com/news/why-digital-is-a-reliably-cost-effective-marketing-strategy/https://mediaura.com/news/why-digital-is-a-reliably-cost-effective-marketing-strategy/Let’s face it: in today’s economy, every dollar you spend on advertising has to work overtime. Gone are the days of tossing money at billboards and hoping your ideal customer happens to drive by. Now, […]Tue, 29 Apr 2025 17:25:05 GMTTechhttps://mediaura.com/news/threads-advertising-a-new-opportunity-on-the-horizon/https://mediaura.com/news/threads-advertising-a-new-opportunity-on-the-horizon/At Mediaura, we’re always exploring cutting-edge ways to help our clients grow their businesses. That’s why we’re keeping a close eye on Meta’s Threads platform as it begins rolling out advertising capabilities. While this exciting […]Mon, 07 Apr 2025 15:49:19 GMTBusinesshttps://mediaura.com/news/building-your-own-website-avoid-these-mistakes/https://mediaura.com/news/building-your-own-website-avoid-these-mistakes/Building your own website can save you some money, but it can also cause you headaches. Building a good website is more complicated than picking a good platform and using a template. You have to […]Mon, 07 Apr 2025 10:57:15 GMTTechhttps://mediaura.com/news/elevating-digital-performance-mediaura-embraces-avif-image-compression-with-litespeed/https://mediaura.com/news/elevating-digital-performance-mediaura-embraces-avif-image-compression-with-litespeed/Mediaura is thrilled to announce full support for the AVIF image format alongside WebP through LiteSpeed’s advanced optimization tools, now enhanced by our exclusive private cloud hosting infrastructure. This upgrade empowers our clients to achieve […]Wed, 02 Apr 2025 21:35:31 GMTTechhttps://mediaura.com/news/why-every-small-business-needs-a-website/https://mediaura.com/news/why-every-small-business-needs-a-website/A Google listing and a Facebook page are not enough for small businesses, even in 2025. You still need a website. This is because a website should be the foundation of your marketing efforts.  Without […]Mon, 24 Mar 2025 10:21:57 GMTBusinesshttps://mediaura.com/news/the-ultimate-guide-to-building-a-website-what-you-need-and-what-you-can-skip/https://mediaura.com/news/the-ultimate-guide-to-building-a-website-what-you-need-and-what-you-can-skip/In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence. But with so many options and features available, it can be overwhelming to decide what’s […]Mon, 17 Mar 2025 10:17:50 GMTTechhttps://mediaura.com/news/investigating-the-truth-it-takes-3-months-for-digital-marketing-to-see-results/https://mediaura.com/news/investigating-the-truth-it-takes-3-months-for-digital-marketing-to-see-results/If you ask the Internet how long it takes to see digital marketing results, three months is the minimum answer.  But is this true? Why does it take this long? And is this timeline shifting […]Tue, 25 Feb 2025 09:20:51 GMTBusinesshttps://mediaura.com/news/unlocking-the-potential-of-quantum-computing-in-ppc-and-meta-advertising-expert-targeting-with-mediaura/https://mediaura.com/news/unlocking-the-potential-of-quantum-computing-in-ppc-and-meta-advertising-expert-targeting-with-mediaura/Quantum computing is poised to revolutionize the digital advertising landscape, particularly in Pay-Per-Click (PPC) and Meta advertising. While quantum computing offers unparalleled computational power, Mediaura’s expertise lies in crafting precise targeting strategies that drive campaign […]Fri, 21 Feb 2025 09:00:00 GMTTechhttps://mediaura.com/news/how-to-get-your-companys-ads-on-tv-streaming-platforms/https://mediaura.com/news/how-to-get-your-companys-ads-on-tv-streaming-platforms/Have you ever dreamed of seeing your company’s ads on TV? It’s easier than it used to be with the growing popularity of streaming platforms.  In the world of CTV or Connected TV advertising, your […]Tue, 11 Feb 2025 11:44:58 GMTTechhttps://mediaura.com/news/the-rise-of-digital-advertising-why-now-is-the-time-to-invest/https://mediaura.com/news/the-rise-of-digital-advertising-why-now-is-the-time-to-invest/The digital advertising landscape is experiencing unprecedented growth, with digital ad spending projected to continue its upward trajectory in the coming years. As experts in digital marketing, Mediaura is well-positioned to guide businesses through this […]Mon, 03 Feb 2025 16:53:48 GMTBusinesshttps://mediaura.com/news/metas-sneaky-ai-ad-changes-what-you-need-to-know/https://mediaura.com/news/metas-sneaky-ai-ad-changes-what-you-need-to-know/Have you checked on your Meta ads lately? They may not be what you approved. That’s because Meta’s AI tools are automatically tweaking your creative and strategy. And not always for the better.  We break […]Wed, 29 Jan 2025 15:56:48 GMTTechhttps://mediaura.com/news/how-to-dominate-ai-search-results-with-ask-engine-optimization/https://mediaura.com/news/how-to-dominate-ai-search-results-with-ask-engine-optimization/The Search landscape has changed. Instead of just asking Google, people are now searching for answers on the internet by posing questions to AI tools. As such, SEO is no longer the only way to […]Tue, 21 Jan 2025 10:27:15 GMTTechhttps://mediaura.com/news/how-to-make-switching-agencies-not-suck/https://mediaura.com/news/how-to-make-switching-agencies-not-suck/Switching digital marketing agencies? Here’s how to do it drama-free. There are many reasons you may want to switch agencies. May you need fresh ideas or your strategic needs have shifted. Regardless of why, it […]Mon, 30 Dec 2024 11:45:32 GMTTechhttps://mediaura.com/news/what-does-the-marketing-world-look-like-without-tiktok/https://mediaura.com/news/what-does-the-marketing-world-look-like-without-tiktok/There are few options and little time for TikTok as a U.S. ban of the social media app looms.  The app could be banished as soon as Jan. 19 — the deadline enacted by a […]Mon, 23 Dec 2024 11:16:46 GMTBusinessTechhttps://mediaura.com/news/the-best-e-commerce-platform-for-your-business/https://mediaura.com/news/the-best-e-commerce-platform-for-your-business/There are lots of e-commerce platforms out there, including Shopify, WooCommerce, Squarespace and Wix. But which one is best for your business? It’s one of the most common questions we encounter at Mediaura. And the […]Fri, 13 Dec 2024 14:00:19 GMTTechhttps://mediaura.com/news/you-could-be-overspending-thousands-on-digital-ads-without-realizing/https://mediaura.com/news/you-could-be-overspending-thousands-on-digital-ads-without-realizing/Here’s a common scenario we encounter: We take on a new client who is running digital ads. During our complimentary audit, we find that they are overspending thousands on their campaign. And they had no […]Wed, 27 Nov 2024 12:30:49 GMTTechhttps://mediaura.com/news/lessons-learned-from-going-viral/https://mediaura.com/news/lessons-learned-from-going-viral/I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can be a powerful tool for brand exposure and growth, it’s important to understand that virality […]Thu, 07 Nov 2024 10:48:55 GMTBusinesshttps://mediaura.com/news/these-website-issues-are-killing-your-ad-performance/https://mediaura.com/news/these-website-issues-are-killing-your-ad-performance/Ever wondered why your meticulously planned digital ads aren’t converting as expected? It might not be your ad strategy that’s at fault — it could be your website.  Our latest video dives into this less-talked-about […]Mon, 04 Nov 2024 16:39:45 GMTTechhttps://mediaura.com/news/how-to-accurately-calculate-your-roi-for-digital-ads/https://mediaura.com/news/how-to-accurately-calculate-your-roi-for-digital-ads/Have you ever looked at your digital marketing report, seen an impressive ROI, and felt that something was off?  You can’t just go by what you’re told. First off, ever-tightening privacy laws mean digital ad […]Fri, 25 Oct 2024 13:09:07 GMTBusinesshttps://mediaura.com/news/navigating-the-ftcs-new-ban-on-fake-reviews-what-it-means-for-your-business/https://mediaura.com/news/navigating-the-ftcs-new-ban-on-fake-reviews-what-it-means-for-your-business/In the ever-evolving landscape of digital marketing, staying informed about regulatory changes is crucial. The Federal Trade Commission (FTC) has recently introduced a new rule targeting fake reviews and deceptive testimonials, a move that directly […]Thu, 24 Oct 2024 14:32:18 GMTBusinessTechhttps://mediaura.com/news/how-were-using-metas-new-ad-features-this-shortened-holiday-shopping-season/https://mediaura.com/news/how-were-using-metas-new-ad-features-this-shortened-holiday-shopping-season/As we approach the holiday season, digital marketing is evolving rapidly. With Meta’s recent rollout of innovative ad options, businesses face opportunities and challenges in this condensed shopping period. At Mediaura, we’re not just keeping […]Tue, 15 Oct 2024 15:59:41 GMTBusinessTechhttps://mediaura.com/news/how-marketing-behavioral-healthcare-is-way-different-than-traditional-healthcare-marketing/https://mediaura.com/news/how-marketing-behavioral-healthcare-is-way-different-than-traditional-healthcare-marketing/Marketing a healthcare business? Sure, it’s challenging. But marketing a behavioral healthcare company or an addiction treatment center? That’s an entirely different ballgame.  If you’re wondering how to navigate the complexities and legal nuances of […]Thu, 19 Sep 2024 14:59:30 GMTBusinesshttps://mediaura.com/news/the-google-antitrust-trial-what-it-means-for-digital-advertising-and-your-business/https://mediaura.com/news/the-google-antitrust-trial-what-it-means-for-digital-advertising-and-your-business/As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and our work. Recently, Google has again found itself in the hot seat, this time facing […]Tue, 10 Sep 2024 14:36:35 GMTBusinesshttps://mediaura.com/news/why-you-shouldnt-rely-on-googles-and-metas-suggested-audiences/https://mediaura.com/news/why-you-shouldnt-rely-on-googles-and-metas-suggested-audiences/In the world of digital advertising, platforms like Google and Meta (formerly Facebook) offer a plethora of tools and suggestions to help businesses reach their target audiences. While these suggestions seem convenient to streamline your […]Wed, 14 Aug 2024 16:16:51 GMTTechhttps://mediaura.com/news/why-you-should-treat-your-social-like-a-magazine/https://mediaura.com/news/why-you-should-treat-your-social-like-a-magazine/You read it in the headline, but we’ll reiterate it here: Yes, you should be running your social media pages like a magazine. (With some caveats, of course.) “But wait,” you say, “Social media killed […]Mon, 12 Aug 2024 13:20:14 GMTBusinesshttps://mediaura.com/news/we-can-now-prove-digital-ads-lead-to-business-traffic/https://mediaura.com/news/we-can-now-prove-digital-ads-lead-to-business-traffic/Ever wondered if your ad dollars are actually bringing customers through your doors? The Holy Grail of advertising ROI has finally been discovered, and we’re here to tell you how it works. Imagine investing in […]Thu, 23 May 2024 12:50:01 GMTTechhttps://mediaura.com/news/how-healthcare-marketing-turned-around-a-struggling-treatment-center/https://mediaura.com/news/how-healthcare-marketing-turned-around-a-struggling-treatment-center/This is the story of how we turned around a struggling healthcare treatment center through marketing. The location was new, but it was from an industry-recognized behavioral healthcare brand. It should have been filling beds […]Thu, 25 Apr 2024 12:09:36 GMTTechhttps://mediaura.com/news/ive-got-quality-leads-why-arent-they-converting/https://mediaura.com/news/ive-got-quality-leads-why-arent-they-converting/Picture this: You launch a digital marketing campaign and get precisely what you want. Your inbox is flooded with quality leads that could make a massive difference for your organization.  But when you try to […]Mon, 15 Apr 2024 12:22:59 GMTBusinesshttps://mediaura.com/news/four-things-every-healthcare-campaign-needs/https://mediaura.com/news/four-things-every-healthcare-campaign-needs/Crafting the perfect, results-driven healthcare campaign is not rocket science, but it is something that even established organizations often get wrong. There are some fundamental things that every – and we mean every – healthcare […]Thu, 21 Mar 2024 15:23:56 GMTBusinesshttps://mediaura.com/news/how-adhd-is-a-strength-for-entrepreneurs-according-to-mediaura-marketing-ceo/https://mediaura.com/news/how-adhd-is-a-strength-for-entrepreneurs-according-to-mediaura-marketing-ceo/ADHD can be an advantage for entrepreneurs, as explained by our founder and CEO, Andrew Aebersold. Andrew was recently a guest on Devnoodle’s podcast for marketing leaders, “Masters in Marketing Agency.” In addition to discussing […]Mon, 13 Nov 2023 13:17:54 GMTBusinesshttps://mediaura.com/news/what-to-do-when-ppc-brings-in-too-many-leads/https://mediaura.com/news/what-to-do-when-ppc-brings-in-too-many-leads/An ad campaign generating too many leads is not a complaint you would think we hear very often in digital marketing, but sometimes when an ad campaign takes off it’s like trying to drink from […]Mon, 02 Oct 2023 14:45:18 GMTBusinessTechhttps://mediaura.com/news/lead-generation-101-podcast/https://mediaura.com/news/lead-generation-101-podcast/Mediaura Founder/CEO Andrew Aebersold and Director of Customer Experience Ashley Blakemore discuss lead generation. Topics include, how we do Lead Generation, what works, what doesn’t, and more. If you are in marketing or business development […]Thu, 21 Sep 2023 14:30:51 GMTTechhttps://mediaura.com/news/what-mediaura-did-this-summer/https://mediaura.com/news/what-mediaura-did-this-summer/Our team understood the assignment when we told them to enjoy their half day Fridays. So we gave them another: Tell the internet what you got up to this Summer. We give them an A […]Thu, 07 Sep 2023 11:18:10 GMTCulturehttps://mediaura.com/news/meet-mediauras-new-senior-account-executive-kari/https://mediaura.com/news/meet-mediauras-new-senior-account-executive-kari/We’re lucky to have her, you’re lucky to have her, please welcome Mediaura’s new Senior Account Executive, Kari James!   Kari certainly has the credentials for the job, having spent almost two decades in the local […]Fri, 04 Aug 2023 10:53:12 GMTTechhttps://mediaura.com/news/what-businesses-need-to-know-about-threads-metas-twitter-competitor/https://mediaura.com/news/what-businesses-need-to-know-about-threads-metas-twitter-competitor/So, you’re a business contemplating whether you should jump ship from Twitter to Threads, Meta’s new microblogging competitor. Usually the decision to add another social media platform to your marketing strategy is a risky one, […]Thu, 06 Jul 2023 12:30:28 GMTTechhttps://mediaura.com/news/when-should-i-start-promoting-my-event-online/https://mediaura.com/news/when-should-i-start-promoting-my-event-online/When asking yourself when to start promoting your event online, there are a few questions to answer. While we rarely get to work with ideal timelines because of the humans involved in marketing (both agencies […]Mon, 12 Jun 2023 14:21:42 GMTTechhttps://mediaura.com/news/mediaura-launches-website-redesign-for-biok/https://mediaura.com/news/mediaura-launches-website-redesign-for-biok/Why take probiotics? They’re good for you. Why redesign your website? It’s good for you.  A website redesign keeps your brand fresh. Design preferences change, technology advances, your goals and strategies evolve.  Bio-K+ knows the […]Mon, 22 May 2023 11:37:07 GMTBusinesshttps://mediaura.com/news/the-most-valuable-advertising-platform-for-your-business-awards/https://mediaura.com/news/the-most-valuable-advertising-platform-for-your-business-awards/Over the last few months, we’ve provided insight into how Mediaura evaluates different advertising platforms based on our client needs. Inspired by the end of this blog series, we’ve decided to celebrate these platforms for […]Mon, 08 May 2023 10:14:30 GMTTechhttps://mediaura.com/news/when-your-wordpress-site-auto-updates/https://mediaura.com/news/when-your-wordpress-site-auto-updates/WordPress has a helpful auto-update feature, but it can often cause more harm than good.  The auto-update feature in WordPress is a functionality that allows the platform to automatically update itself, as well as its […]Mon, 03 Apr 2023 10:13:08 GMTTechhttps://mediaura.com/news/is-amazon-advertising-right-for-my-business/https://mediaura.com/news/is-amazon-advertising-right-for-my-business/Amazon launched Amazon Marketing Services in 2012, allowing first-party sellers (businesses selling wholesale to Amazon) to advertise on and off-site. Since then, lots has changed, with the advertising platform being separated from the vendor (first-party) […]Mon, 27 Mar 2023 15:30:04 GMTTechhttps://mediaura.com/news/say-welcome-with-a-website-mediaura-launches-2-site-redesigns/https://mediaura.com/news/say-welcome-with-a-website-mediaura-launches-2-site-redesigns/What do you want your website to communicate about your organization?  For two of our recent clients, they wanted to say, “You belong here.” JATC, an established electrical apprenticeship program, hoped to show — not […]Tue, 21 Mar 2023 16:39:28 GMTTechhttps://mediaura.com/news/is-reddit-advertising-right-for-my-business/https://mediaura.com/news/is-reddit-advertising-right-for-my-business/Reddit started in 2005, adding the self-serve Reddit advertising platform in 2009. While Reddit isn’t at the top of most marketers’ strategies due to its recreational nature, perhaps it should be. Not only is Reddit […]Wed, 08 Mar 2023 15:48:02 GMTTechhttps://mediaura.com/news/bing-is-rolling-out-its-new-ai-platform-what-does-this-mean-for-seo/https://mediaura.com/news/bing-is-rolling-out-its-new-ai-platform-what-does-this-mean-for-seo/We’ve all seen the movies: AI has been a long time coming, and it’s growing to be a part of everyday life. Of course, at Mediaura, we first think of what that means for the […]Wed, 01 Mar 2023 15:46:22 GMTTechhttps://mediaura.com/news/the-next-door-our-addiction-recovery-client-that-keeps-adapting/https://mediaura.com/news/the-next-door-our-addiction-recovery-client-that-keeps-adapting/Over nearly 20 years, The Next Door has established itself as a staple in the Tennessee Community, through their Re-Entry and Addiction Recovery Services. Their commitment to expanding their efforts to ensure women in need […]Thu, 23 Feb 2023 13:23:31 GMTBusinessTestimonialshttps://mediaura.com/news/is-microsoft-advertising-right-for-my-business/https://mediaura.com/news/is-microsoft-advertising-right-for-my-business/In 2010 Microsoft took over the operation of Yahoo! Search and started selling advertising as the Microsoft Search Alliance, which eventually became Bing Ads, and more recently rebranded to Microsoft Ads. Microsoft Advertising is a […]Mon, 06 Feb 2023 10:36:47 GMTBusinesshttps://mediaura.com/news/is-linkedin-advertising-right-for-my-business/https://mediaura.com/news/is-linkedin-advertising-right-for-my-business/LinkedIn launched sponsored content in 2013, effectively introducing digital marketing to the platform. For business-to-business services or hiring campaigns, LinkedIn Advertising is my favorite platform for display and awareness.    While Meta and Google Ads both […]Wed, 11 Jan 2023 12:21:09 GMTTechhttps://mediaura.com/news/mediaura-starts-2023-with-3-website-launches/https://mediaura.com/news/mediaura-starts-2023-with-3-website-launches/Three of our clients are kicking off the new year with a shiny, new, Mediaura-made website. That’s a pretty great way to start 2023, if you ask us.  Our new launches include a sleek website […]Thu, 05 Jan 2023 17:36:54 GMTBusinesshttps://mediaura.com/news/is-meta-advertising-right-for-my-business/https://mediaura.com/news/is-meta-advertising-right-for-my-business/Meta Advertising is just over a year old, created when Facebook decided to change its name to “reflect its focus on building the metaverse”. In reality, Meta Advertising is Facebook Ads with a new name.  […]Wed, 14 Dec 2022 16:20:40 GMTTechhttps://mediaura.com/news/mediauras-holiday-gift-guide-do-all-your-shopping-online/https://mediaura.com/news/mediauras-holiday-gift-guide-do-all-your-shopping-online/Don’t worry about going to a million stores. Don’t worry about standing in lengthy check-out lines. All the gifts you need to complete your holiday shopping list can be found online. In fact, go no […]Thu, 08 Dec 2022 16:56:58 GMTBusinesshttps://mediaura.com/news/is-google-ads-right-for-my-business/https://mediaura.com/news/is-google-ads-right-for-my-business/For part two of our ongoing series ‘Which Digital Advertising Platform Is Best For My Business?’, we will examine Google Ads. If you’re asking yourself, should my business be using Google Ads, then the answer […]Tue, 29 Nov 2022 17:17:34 GMTTechhttps://mediaura.com/news/which-digital-advertising-platform-is-best-for-my-business/https://mediaura.com/news/which-digital-advertising-platform-is-best-for-my-business/Perhaps this is the first time your business is dipping a toe into the digital ad pool or maybe you’ve been using some of the fairly-automated solutions but aren’t seeing the results you expected. If […]Tue, 15 Nov 2022 12:03:41 GMTTechhttps://mediaura.com/news/mediaura-acquires-los-angeles-based-onyx-design/https://mediaura.com/news/mediaura-acquires-los-angeles-based-onyx-design/Mediaura announced today that the full-service digital marketing agency based in Jeffersonville, Indiana, has completed its acquisition of e-commerce web developer and designer ONYX Design of Los Angeles, California.  “Through uniting Mediaura and ONYX Design, […]Tue, 01 Nov 2022 09:03:09 GMTBusinesshttps://mediaura.com/news/mediaura-launches-3-new-websites/https://mediaura.com/news/mediaura-launches-3-new-websites/We’ve been busy at Mediaura. That’s why we’re announcing the launch of not 1… not 2… but 3 new websites.  When we realized that all three of these websites would be launching at the same […]Mon, 10 Oct 2022 14:33:33 GMTBusinesshttps://mediaura.com/news/more-destination-experience-restrictions-heres-whats-going-on-with-google-ads/https://mediaura.com/news/more-destination-experience-restrictions-heres-whats-going-on-with-google-ads/I spend a lot of time working with support technicians for our various advertising platforms. One of the keys to our success is that at Mediaura we know each platform’s guidelines and requirements and push […]Thu, 15 Sep 2022 12:28:56 GMTTechhttps://mediaura.com/news/what-we-did-this-summer/https://mediaura.com/news/what-we-did-this-summer/Labor Day 2022 may be passed, but we’ll always have our summer memories. Thanks to half-day Fridays, our Mediaura team members were able to traverse the world, pick up new hobbies, and scratch some items […]Thu, 08 Sep 2022 16:21:24 GMTCultureTechhttps://mediaura.com/news/how-nv5-geospatial-embraced-online-advertising-with-mediauras-help/https://mediaura.com/news/how-nv5-geospatial-embraced-online-advertising-with-mediauras-help/Sometimes, we come across clients at Mediaura that haven’t done much online advertising. This may sound surprising in a world where the internet seems to rule everything we do. But it is shockingly common: These […]Thu, 18 Aug 2022 15:53:44 GMTTechhttps://mediaura.com/news/is-my-phone-listening-to-me/https://mediaura.com/news/is-my-phone-listening-to-me/You may ask yourself, “Does my phone listen to me?” when you see advertising for something you were just talking (or thinking) about and think, “That’s creepy”, but I want to convince you that search […]Wed, 03 Aug 2022 17:54:37 GMTTechhttps://mediaura.com/news/our-predictions-for-what-the-new-facebook-feed-means-for-businesses/https://mediaura.com/news/our-predictions-for-what-the-new-facebook-feed-means-for-businesses/Meta is changing its Facebook feed, and it could have consequences for businesses.   Facebook’s main feed, Home, will be filled — not just with the posts you love from your friends, groups, and pages — […]Wed, 27 Jul 2022 17:02:56 GMTTechhttps://mediaura.com/news/google-algorithm-changes-what-does-this-mean-for-seo/https://mediaura.com/news/google-algorithm-changes-what-does-this-mean-for-seo/Nearly anybody could guess that since Google’s inception in 1998, the company has made many updates to the process by which they determine what websites to rank. This is done through their highly complex and […]Fri, 08 Jul 2022 13:24:19 GMTTechhttps://mediaura.com/news/mediaura-gives-true-health-the-full-branding-treatment/https://mediaura.com/news/mediaura-gives-true-health-the-full-branding-treatment/Mediaura can give budding companies all the branding help they need with our New Business Starter Pack, including logo design, a fully functioning website, business cards, an online footprint and lead generation. We can even […]Wed, 22 Jun 2022 11:09:13 GMTBusinesshttps://mediaura.com/news/making-your-vision-a-reality/https://mediaura.com/news/making-your-vision-a-reality/Planning is everything People come to Mediaura all the time with a new idea, product, or business. They have a vision, but they don’t know how to implement it. Proper planning can make or break […]Wed, 15 Jun 2022 16:31:36 GMTTechhttps://mediaura.com/news/meet-our-new-social-media-specialist-danielle-grady/https://mediaura.com/news/meet-our-new-social-media-specialist-danielle-grady/We’ve got a *bomb emoji* for you: Mediaura, your favorite digital marketing agency, has hired a new social media specialist.   Hot off a six-year career in journalism, Danielle Grady is now using her well-honed writing […]Wed, 08 Jun 2022 12:05:39 GMTCulturehttps://mediaura.com/news/what-is-web3-and-why-should-you-care/https://mediaura.com/news/what-is-web3-and-why-should-you-care/Web3 is here. Ok, it’s not actually here but it’s coming! Most people are familiar with web2.0, which saw the evolution of social media platforms, smartphones, HTML5 standards, and more. The next version of the […]Wed, 05 Jan 2022 17:39:06 GMTTechhttps://mediaura.com/news/what-is-a-crm-and-why-should-i-be-using-one/https://mediaura.com/news/what-is-a-crm-and-why-should-i-be-using-one/In this video, I explain what a CRM is, why you should use it, and how it can help your sales and marketing teams grow your business. We encourage all our customers to leverage a […]Tue, 23 Nov 2021 17:14:07 GMTTechhttps://mediaura.com/news/bobby-bass-of-southern-hospitality-shares-his-story/https://mediaura.com/news/bobby-bass-of-southern-hospitality-shares-his-story/Today we have the pleasure of interviewing Bobby Bass, both a client and a friend, on the Mediaura Digital Marketing Podcast. Bobby is the owner of Southern Hospitality, a restaurant group that owns several concepts […]Tue, 23 Nov 2021 17:05:11 GMTBusinessCommunityhttps://mediaura.com/news/facebook-is-down-what-does-that-mean/https://mediaura.com/news/facebook-is-down-what-does-that-mean/If you haven’t been paying attention to social media or the news, Facebook has been down more or less all day. What does that mean for your business? We made a quick video today discussing this. […]Thu, 07 Oct 2021 10:30:00 GMTTechhttps://mediaura.com/news/what-is-call-tracking-and-should-i-use-it/https://mediaura.com/news/what-is-call-tracking-and-should-i-use-it/We use call tracking for all of our digital marketing campaigns because it gives us deeper insights into where phone call leads are truly coming from. Too often, businesses invest in digital ads, SEO, or social media marketing yet […]Tue, 14 Sep 2021 10:30:00 GMTTechhttps://mediaura.com/news/mediaura-podcast-episode-3-mediaura-helps-glasers-collision-centers-grow/https://mediaura.com/news/mediaura-podcast-episode-3-mediaura-helps-glasers-collision-centers-grow/Mediaura CEO Andrew Aebersold is joined by Liz DeHart, the Marketing Manager for Glaser’s Collision Centers. This family business is experiencing rapid growth, in part due to their relationship with Mediaura. Andrew and Liz will […]Wed, 08 Sep 2021 10:00:00 GMTTestimonialshttps://mediaura.com/news/mediaura-podcast-episode-2-vaughan-scott-ceo-of-axiom-financial-strategies-group/https://mediaura.com/news/mediaura-podcast-episode-2-vaughan-scott-ceo-of-axiom-financial-strategies-group/On Mediaura Podcast Episode 2, Mediaura CEO Andrew Aebersold is joined by Vaughan Scott, CEO of Axiom Financial Strategies Group to discuss a variety of topics related to the financial services industry, the services and perspectives Axiom […]Tue, 10 Aug 2021 10:10:00 GMTBusinesshttps://mediaura.com/news/mediaura-podcast-episode-1-meet-mediaura-digital-marketing/https://mediaura.com/news/mediaura-podcast-episode-1-meet-mediaura-digital-marketing/On Mediaura Podcast Episode 1, Mediaura Founder/CEO Andrew Aebersold joins host Jim Ray in a discussion of Mediaura, its capabilities, and the client segments to which they provide digital marketing services. Andrew’s literally been doing this […]Tue, 20 Jul 2021 09:02:00 GMTBusinessWork Relatedhttps://mediaura.com/news/mediaura-digital-marketing-podcast-launch/https://mediaura.com/news/mediaura-digital-marketing-podcast-launch/Our team is excited to announce the upcoming launch of the Mediaura Digital Marketing Podcast. We’ll feature a range of online marketing and branding topics, as well as interviews with clients and other relevant guests. You’ll be able to […]Tue, 15 Jun 2021 09:10:00 GMTBusinessWork Relatedhttps://mediaura.com/news/mediaura-creates-e-learning-platform-for-communities-in-schools-clark-county/https://mediaura.com/news/mediaura-creates-e-learning-platform-for-communities-in-schools-clark-county/The Challenge CIS Clark approached Mediaura to see if we could create an E-Learning Platform for their program. School shutdowns because of COVID-19 have impacted their schedule, and they needed a way to continue the […]Wed, 09 Dec 2020 13:26:31 GMTCommunityhttps://mediaura.com/news/should-i-hire-an-industry-specific-agency/https://mediaura.com/news/should-i-hire-an-industry-specific-agency/One of the common questions we hear from clients is, “Should I hire an industry-specific agency?“. That’s an excellent question because specific industries are more complex than others, and not all generalized agencies understand those […]Thu, 12 Nov 2020 15:50:53 GMTBusinessTechhttps://mediaura.com/news/should-i-re-use-content-for-social-media/https://mediaura.com/news/should-i-re-use-content-for-social-media/One of the more common questions we hear from small businesses and sales people that are managing their own marketing is “Should I re-use content for social media”? At this panel hosted by One Southern […]Wed, 28 Oct 2020 21:55:01 GMTBusinessTechhttps://mediaura.com/news/utilizing-google-analytics-to-track-goals/https://mediaura.com/news/utilizing-google-analytics-to-track-goals/Are you using Google Analytics on your website? A lot of customers, believe it or not, are not even using Google Analytics. Let’s assume you are a company that at least has Analytics installed. Congratulations. […]Fri, 18 Sep 2020 18:25:04 GMTTechhttps://mediaura.com/news/arnold-painting/https://mediaura.com/news/arnold-painting/I am excited to showcase a fantastic website for a happy customer that also happens to be a longtime friend of mine, dating back to our teenage years in school. We hired Arnold Painting to […]Tue, 01 Sep 2020 14:12:40 GMTBusinessWork Relatedhttps://mediaura.com/news/marketing-beyond-word-of-mouth/https://mediaura.com/news/marketing-beyond-word-of-mouth/Mediaura founder and CEO, Andrew Aebersold, was hosted by ActionCOACH Louisville’s Rick Plasket to discuss Marketing – Beyond Word of Mouth. We recommend that you have several viable methods to generate new customers for your […]Tue, 01 Sep 2020 13:50:10 GMTTechhttps://mediaura.com/news/why-you-need-to-adapt/https://mediaura.com/news/why-you-need-to-adapt/Why you need to adapt I used to think that the key to success was longevity. The longer a business stayed open, the more likely it was to be successful. While some aspects of this […]Thu, 18 Jun 2020 06:04:42 GMTBusinesshttps://mediaura.com/news/why-customer-lifetime-value-is-important-when-calculating-roi/https://mediaura.com/news/why-customer-lifetime-value-is-important-when-calculating-roi/Today we are going to talk about Customer Lifetime Value, and why it is essential. Before we get to CLV, let’s do a quick refresh. Digital Marketing requires results, and a key performance indicator (KPI) […]Thu, 07 May 2020 21:27:43 GMTUncategorizedhttps://mediaura.com/news/what-is-your-creative-pivot/https://mediaura.com/news/what-is-your-creative-pivot/What is your creative pivot? We are working with clients right now to help them understand how their business can have a creative pivot, which will allow them to succeed during the COVID-19 crisis and […]Tue, 07 Apr 2020 03:54:15 GMTCommunityhttps://mediaura.com/news/why-would-i-pay-a-digital-agency-when-i-can-place-my-own-ads/https://mediaura.com/news/why-would-i-pay-a-digital-agency-when-i-can-place-my-own-ads/We all know you should be marketing right now during the Coronavirus pandemic, but why should you pay an agency when you can place your ads on Google, Facebook, Instagram, or LinkedIn? Learn what costly […]Thu, 26 Mar 2020 23:49:36 GMTTechhttps://mediaura.com/news/should-i-keep-doing-seo-social-media-and-ppc-right-now/https://mediaura.com/news/should-i-keep-doing-seo-social-media-and-ppc-right-now/With the COVID-19 pandemic, business owners and marketing professionals are wondering if they should continue paying for SEO, Social Media, and/or PPC services right now. Here are some expert tips from Mediaura founder and CEO […]Mon, 23 Mar 2020 23:44:09 GMTTechhttps://mediaura.com/news/coronavirus-email-overload/https://mediaura.com/news/coronavirus-email-overload/Are you experiencing Coronavirus Email Overload? Are you concerned that your Email to customers may be more annoying than helpful? We want to give you some ideas to consider. Should I send an Email? You […]Fri, 20 Mar 2020 20:41:43 GMTTechhttps://mediaura.com/news/should-i-be-marketing-right-now/https://mediaura.com/news/should-i-be-marketing-right-now/Should I be marketing right now?  We’re living in very uncertain times right now. None of us really knows what’s going to happen next. You may be wondering if your business may be in […]Thu, 19 Mar 2020 22:10:06 GMTTechhttps://mediaura.com/news/covid-19-and-coronavirus-how-does-it-impact-my-business/https://mediaura.com/news/covid-19-and-coronavirus-how-does-it-impact-my-business/The virus is going to create chaos for both people and businesses. Here are some things you can do to help mitigate the damages and make the most of a bad situation. Small businesses need […]Fri, 13 Mar 2020 20:19:19 GMTCommunityhttps://mediaura.com/news/consistent-marketing-efforts/https://mediaura.com/news/consistent-marketing-efforts/The importance of discipline and having consistent marketing efforts. This past week I attended the BiZX 2020 conference in Nashville and I was fortunate enough to hear from some great speakers. Jeff Davis, one of […]Thu, 13 Feb 2020 21:11:43 GMTTechhttps://mediaura.com/news/mediaura-launches-center-for-lay-ministries-redesigned-website/https://mediaura.com/news/mediaura-launches-center-for-lay-ministries-redesigned-website/We are excited to announce our latest launch: a redesigned website for the Center for Lay Ministries, a local organization with has 2 programs: the Food Pantry and Bliss House. The Center for Lay Ministries […]Fri, 03 Jan 2020 16:51:00 GMTWork Relatedhttps://mediaura.com/news/mediaura-launches-silverflux-website/https://mediaura.com/news/mediaura-launches-silverflux-website/Dr. Tony Zipple came to us with a project to help him rebrand his company and create a new website.Fri, 01 Nov 2019 10:30:15 GMTWork Relatedhttps://mediaura.com/news/what-is-a-crm-and-do-i-need-one/https://mediaura.com/news/what-is-a-crm-and-do-i-need-one/Many small business owners don’t understand what a CRM is, and many of those that do have not successfully implemented it in their business. If you fall into either of these categories then this blog […]Wed, 16 Oct 2019 21:14:14 GMTTechhttps://mediaura.com/news/mediaura-launches-new-healingtree-website/https://mediaura.com/news/mediaura-launches-new-healingtree-website/We are excited to announce the launch of a redesigned website for HealingTREE, a non-profit organization based in Louisville, KY.Mon, 14 Oct 2019 19:38:15 GMTWork Relatedhttps://mediaura.com/news/one-southern-indiana-b2bx/https://mediaura.com/news/one-southern-indiana-b2bx/We were proud to participate in this year’s B2BX (Business to Business Expo) from One Southern Indiana. There were two things that were mentioned during the Keynote Luncheon with Futurist, Mr. David Houle, that we […]Fri, 11 Oct 2019 19:38:20 GMTTechhttps://mediaura.com/news/mediaura-featured-on-great-day-live/https://mediaura.com/news/mediaura-featured-on-great-day-live/Mediaura was one of several Southern Indiana businesses featured on a special 1Si takeover of Great Day Live. Great Day Live host Angie Fenton and One Southern Indiana President and CEO Wendy Dant Chesser interviewed […]Wed, 09 Oct 2019 15:31:16 GMTCommunityhttps://mediaura.com/news/fun-times-at-the-kentucky-state-fair/https://mediaura.com/news/fun-times-at-the-kentucky-state-fair/Every summer, it’s a Mediaura tradition to have a State Fair day.Taking the team out of the office to load up on carbs, animal snuggles, and carnival games.Thu, 05 Sep 2019 15:39:36 GMTCulturehttps://mediaura.com/news/search-engine-optimization-in-2019/https://mediaura.com/news/search-engine-optimization-in-2019/What should you be doing for search engine optimization in 2019?Are you paying too much? Are you getting results? Do you know how to measure success?Thu, 29 Aug 2019 05:05:43 GMTTechhttps://mediaura.com/news/3-ecommerce-pain-points-and-how-we-fix-them/https://mediaura.com/news/3-ecommerce-pain-points-and-how-we-fix-them/With Mediaura’s roots in development and eCommerce Solutions, we have perfected our strategies to help brands find their pain points,achieve their goals and introduce them to new customers.Fri, 09 Aug 2019 07:00:25 GMTTechhttps://mediaura.com/news/mediauras-killing-2019/https://mediaura.com/news/mediauras-killing-2019/Join us in celebrating our accomplishments so far this year!Mediaura has been working with local businesses, cultivating partnerships, and even opening our home base. We can’t wait to see what is yet to come.Tue, 30 Jul 2019 09:00:22 GMTWork Relatedhttps://mediaura.com/news/mediauras-summer-jams/https://mediaura.com/news/mediauras-summer-jams/Our team at Mediaura, take our music very seriously.We’ve decided to create a Spotify playlist for our favorite Summer Hits!Tue, 23 Jul 2019 14:53:01 GMTCulturehttps://mediaura.com/news/why-design-matters-for-your-site/https://mediaura.com/news/why-design-matters-for-your-site/With great power comes great responsibility.Mediaura’s creative team has dug into its roots and takes our UX design very seriously. Your brand’s goals and website usability are important to us.Tue, 09 Jul 2019 20:47:45 GMTTechhttps://mediaura.com/news/mediaura-launches-pearl-street-game-coffee-house-website/https://mediaura.com/news/mediaura-launches-pearl-street-game-coffee-house-website/Keeping things local. Pearl Street Game & Coffee House has come to Mediaura for their online presence growth.Fri, 14 Jun 2019 14:27:35 GMTCommunityhttps://mediaura.com/news/a-brand-is-much-more-than-a-logo/https://mediaura.com/news/a-brand-is-much-more-than-a-logo/Here at Mediaura, we interact with brands every day. When a client comes to us asking for marketing services for their brand, sometimes they ask us to create a logo or to do a whole […]Wed, 15 May 2019 18:03:45 GMTTechhttps://mediaura.com/news/mediaura-launches-brand-new-website-in-2019/https://mediaura.com/news/mediaura-launches-brand-new-website-in-2019/Here’s to the launching of the new Mediaura site. Starting the year off right!Fri, 28 Dec 2018 19:54:05 GMTCulturehttps://mediaura.com/news/mediaura-launches-the-redesign-of-universal-woods/https://mediaura.com/news/mediaura-launches-the-redesign-of-universal-woods/Universal Woods came to us about building them a new website. We worked with them to achieve a completely custom design and buildout solution.Fri, 27 Apr 2018 14:56:36 GMTWork Relatedhttps://mediaura.com/news/mediaura-revises-kentucky-humane-society-website/https://mediaura.com/news/mediaura-revises-kentucky-humane-society-website/We take pride in our role as their digital partner, and we are happy to do our part in helping KHS achieve their vision.Fri, 20 Apr 2018 16:46:54 GMTWork Relatedhttps://mediaura.com/news/optimizing-web-server-with-new-relic-apm/https://mediaura.com/news/optimizing-web-server-with-new-relic-apm/We optimize our content for search, we optimize our design for mobile, we optimize our funnel for conversions, and the list goes onTue, 12 Dec 2017 20:53:33 GMTTechhttps://mediaura.com/news/mediaura-receives-fast-50-award/https://mediaura.com/news/mediaura-receives-fast-50-award/This is the second year in a row that Mediaura has garnered acknowledgement from this organization for the consistent growth of our company.Thu, 16 Nov 2017 17:25:00 GMTCommunityhttps://mediaura.com/news/mediaura-ceo-invited-to-attend-google-elevator/https://mediaura.com/news/mediaura-ceo-invited-to-attend-google-elevator/Our primary goal at Mediaura is to ensure that our clients are getting the most effective digital products and services. We accomplish this by aggressively pursuing the most recent digital marketing strategies and trends. Our […]Tue, 05 Sep 2017 20:49:33 GMTCommunityhttps://mediaura.com/news/mediaura-gives-chromaluxe-a-new-look/https://mediaura.com/news/mediaura-gives-chromaluxe-a-new-look/Our team of designers and developers worked with Chromaluxe to achieve a complete custom design and buildout solution. This was a full-tilt process-based project for us.Mon, 31 Jul 2017 15:09:28 GMTWork Relatedhttps://mediaura.com/news/marco-s-pizza-america-s-favorite-pizza-chain/https://mediaura.com/news/marco-s-pizza-america-s-favorite-pizza-chain/Congratulations to Marco’s Pizza for being named America’s favorite pizza chain! In a new report from Market Force Information, the Toledo-based restaurant franchise received this honor based on the responses of over 11,000 fast-food fans. […]Mon, 15 May 2017 19:55:49 GMTWork Relatedhttps://mediaura.com/news/successwithppc/https://mediaura.com/news/successwithppc/If you are serious about advertising online, then you need Mediaura. We deliver measurable results with all our online ad campaigns. As a Google Premier Partner, we specialize in Google AdWords and Facebook Ad Manager. […]Thu, 20 Apr 2017 17:24:59 GMTTechhttps://mediaura.com/news/why-arby-s-social-media-works/https://mediaura.com/news/why-arby-s-social-media-works/For the last year or so Arby’s has been killing the social media game with their nerd-centric posts. From simple art made from curly fries or drawn with Arby’s sauce to elaborate 3D models crafted […]Mon, 17 Apr 2017 13:23:53 GMTTechhttps://mediaura.com/news/the-kentucky-pirate-festival/https://mediaura.com/news/the-kentucky-pirate-festival/Hi, I’m Dieter, one of the new guys at Mediaura (though no longer the newest guy, thanks Brandon!) In my spare time I dress up like a pirate and sing sea shanties and drinking songs as part […]Wed, 15 Feb 2017 15:03:54 GMTCulturehttps://mediaura.com/news/mediaura-celebrates-one-year-anniversary-in-new-location/https://mediaura.com/news/mediaura-celebrates-one-year-anniversary-in-new-location/This past Thursday, January 19th, our team celebrated its one-year anniversary and the completed remodel of our Jeffersonville, IN location with a ribbon-cutting ceremony hosted by One Southern Indiana (1si). Our family and friends attended […]Mon, 23 Jan 2017 17:25:00 GMTCulturehttps://mediaura.com/news/holiday-jukebox-2016/https://mediaura.com/news/holiday-jukebox-2016/This Holiday season the Mediaura team decided to spin* our annual Christmas card a little differently… Many of our team members consider music to be a hobby and a passion, so we put our tune […]Fri, 02 Dec 2016 20:14:45 GMTCulturehttps://mediaura.com/news/enamored-with-enamel/https://mediaura.com/news/enamored-with-enamel/(Jen might not want to talk about her flair, but we LOVE talking about our flair.) If you haven’t heard, enamel pins are the newest cultural obsession, and it makes perfect sense. These unique pieces […]Mon, 03 Oct 2016 18:35:47 GMTCulturehttps://mediaura.com/news/mediaura-launches-website-for-brooklyn-and-the-butcher/https://mediaura.com/news/mediaura-launches-website-for-brooklyn-and-the-butcher/Our team worked with owner Ian Hall in the past to help him revitalize his website for the beloved New Albany establishment, The Exchange, Hall’s other restaurant venture that’s been a long time favorite for many New Albanians.Thu, 11 Aug 2016 17:25:01 GMTWork Relatedhttps://mediaura.com/news/mark-s-feed-store-porkemon-go-campaign/https://mediaura.com/news/mark-s-feed-store-porkemon-go-campaign/Mark’s Feed Store locations are Pokestops (which are determined by the creators of the Pokemon Go game) Mediaura suggested that Mark’s boost some of those stops with Lures to attract Pokemon.Thu, 21 Jul 2016 17:25:01 GMTWork Relatedhttps://mediaura.com/news/pokemon-advertising/https://mediaura.com/news/pokemon-advertising/Pokemon Go is the newest craze that has taken the world by storm! What is Pokemon Go? It’s a real world, augmented reality game that encourages players to walk outside and hunt for Pokemon.  It […]Fri, 15 Jul 2016 20:45:25 GMTTechhttps://mediaura.com/news/the-women-of-mediaura-series-sarah-brown/https://mediaura.com/news/the-women-of-mediaura-series-sarah-brown/Sarah Brown is our resident digital designer/developer heroine and office cat lady.Tue, 15 Mar 2016 17:24:57 GMTGuest Bloggerhttps://mediaura.com/news/welcome-to-the-team-amelia/https://mediaura.com/news/welcome-to-the-team-amelia/We want to welcome our newest member and web developer, Amelia, to the Mediaura team! Amelia is as sassy and fun as that hand on the hip pose would have you think. She graduated from […]Wed, 09 Mar 2016 17:25:01 GMTCulturehttps://mediaura.com/news/the-2016-louie-adfed-gala/https://mediaura.com/news/the-2016-louie-adfed-gala/Mediaura was honored to have been asked to sponsor and attend the 2016 AAF-Louisville Louie Gala this past weekend. This celebratory event is an opportunity for all the advertising and marketing agencies, as well as […]Thu, 03 Mar 2016 15:47:53 GMTCommunityhttps://mediaura.com/news/the-women-of-mediaura-series-amy-aebersold/https://mediaura.com/news/the-women-of-mediaura-series-amy-aebersold/Our COO Amy Aebersold was brought up on a horse farm, which was both a hobby and a business for her family.Tue, 01 Mar 2016 17:25:01 GMTGuest Bloggerhttps://mediaura.com/news/the-women-of-mediaura/https://mediaura.com/news/the-women-of-mediaura/We are in a new age of advertising. The Mad Men-Esque days of advertising are a bygone era – fun to look back on, but thankfully bare little resemblance to the ad agencies of today. […]Mon, 22 Feb 2016 16:48:05 GMTCulturehttps://mediaura.com/news/brooklyn-and-the-butcher-soft-opening/https://mediaura.com/news/brooklyn-and-the-butcher-soft-opening/You may know successful restauranteur Ian Hall from his beloved New Albany establishment, The Exchange. Well the team at Mediaura are happy to announce that Mr. Hall is working his culinary magic once again with the […]Fri, 12 Feb 2016 01:37:35 GMTCommunityhttps://mediaura.com/news/instagram-lets-users-switch-among-accounts/https://mediaura.com/news/instagram-lets-users-switch-among-accounts/Brand managers should be rejoicing now that Instagram, a Facebook-owned company, has finally made it quick and easy to switch between multiple accounts. Starting this week, there is no more need to incessantly log in […]Wed, 10 Feb 2016 15:37:23 GMTTechhttps://mediaura.com/news/when-should-you-send-your-email-newsletters/https://mediaura.com/news/when-should-you-send-your-email-newsletters/Timing is everything, right? Well, maybe not everything, but it definitely matters when it comes to getting subscribers to open your emails. So when is the right time to send out newsletter emails? This topic […]Mon, 04 Jan 2016 19:13:43 GMTTechhttps://mediaura.com/news/mediaura-launches-new-website/https://mediaura.com/news/mediaura-launches-new-website/Mediaura recently launched another skillfully designed, highly interactive website, but this time the update was for us! The Mediaura redesign is a much more accurate representation of the caliber of work our agency produces for […]Tue, 22 Dec 2015 01:37:34 GMTCulturehttps://mediaura.com/news/mediaura-recognized-by-the-iedc/https://mediaura.com/news/mediaura-recognized-by-the-iedc/Last week, Indiana Governor Mike Pence and the Indiana Economic Development Corporation (IEDC) recognized Mediaura as they announced expansion plans that are expected to create a combined 648 jobs for the state. We were honored […]Mon, 21 Dec 2015 15:38:28 GMTCulturehttps://mediaura.com/news/the-rio-retreat-center-website-design/https://mediaura.com/news/the-rio-retreat-center-website-design/Mediaura recently launched the new website for the Rio Retreat Center at The Meadows. The Rio Retreat Center at The Meadows offers life-changing workshops that are designed to guide participants on their own unique journey […]Tue, 08 Dec 2015 20:42:20 GMTWork Relatedhttps://mediaura.com/news/happy-feet-on-great-day-live/https://mediaura.com/news/happy-feet-on-great-day-live/Pat Yates, President of Happy Feet, a thriving online and mall cart slipper business whose website we recently redesigned, appeared on Great Day Live this morning to discuss his upcoming appearance on the ABC show “Shark […]Wed, 02 Dec 2015 16:46:12 GMTGuest Bloggerhttps://mediaura.com/news/the-meadows-outpatient-center-website-design/https://mediaura.com/news/the-meadows-outpatient-center-website-design/Mediaura recently launched the new website for The Meadows Outpatient Center. The Meadows Outpatient Center provides Intensive Outpatient Program (IOP) services to adults, ages 18 and older, that are in the process of trauma, addiction or […]Tue, 01 Dec 2015 15:19:32 GMTWork Relatedhttps://mediaura.com/news/happy-feet-redesign/https://mediaura.com/news/happy-feet-redesign/Happy Feet is a slipper business that started as a mall cart program in 1996 and has grown into an international company, with an appearance on Shark Tank in 2014 and now, they are producing […]Wed, 11 Nov 2015 16:37:52 GMTWork Relatedhttps://mediaura.com/news/mediaura-attends-2015-fast-50-awards-luncheon/https://mediaura.com/news/mediaura-attends-2015-fast-50-awards-luncheon/This afternoon, Mediaura attended the annual Business First Fast 50 Awards luncheon honoring the 50 fastest growing independent and privately held companies in Greater Louisville. Mediaura ranked 32 out of 50. The event, which took […]Thu, 22 Oct 2015 17:46:08 GMTCommunityhttps://mediaura.com/news/remuda-ranch-at-the-meadows-redesign/https://mediaura.com/news/remuda-ranch-at-the-meadows-redesign/Mediaura recently launched the new website for Remuda Ranch at The Meadows, an inpatient program for girls and women who are struggling with eating disorders. Remuda Ranch is one of four Meadows treatment facilities. Our […]Wed, 21 Oct 2015 14:56:56 GMTWork Relatedhttps://mediaura.com/news/mediaura-attends-long-john-silvers-convention/https://mediaura.com/news/mediaura-attends-long-john-silvers-convention/This past weekend, Mediaura was honored to attend the 2015 Long John Silver’s Franchisee Convention in Chicago. As Long John Silver’s (LJS) digital partner, we sent our account services team to represent our company and […]Tue, 29 Sep 2015 17:50:03 GMTCommunityhttps://mediaura.com/news/ios-9-update-essential-tips-and-tricks/https://mediaura.com/news/ios-9-update-essential-tips-and-tricks/Apple has offered eight years of upgrades and over this span of time, we’ve come to expect certain things with iOS updates. New apps, different wallpaper, a couple marquee features and a host of minor […]Fri, 18 Sep 2015 19:54:39 GMTTechhttps://mediaura.com/news/facebook-boost-your-business-event/https://mediaura.com/news/facebook-boost-your-business-event/Last Friday, members of the Mediaura team attended the Facebook Boost Your Business Event to learn more about the best Facebook advertising techniques. This three-hour seminar was held at The Grand in New Albany, Indiana […]Tue, 08 Sep 2015 16:36:46 GMTTechhttps://mediaura.com/news/mediaura-receives-best-places-to-work-award/https://mediaura.com/news/mediaura-receives-best-places-to-work-award/This morning, Mediaura attended The 2015 Best Places to Work in Greater Louisville awards breakfast at The Olmsted to receive their award celebrating the areas best employers. According to the Business First website, the inaugural […]Thu, 20 Aug 2015 14:02:23 GMTCommunityhttps://mediaura.com/news/mediaura-named-in-business-first-fast-50/https://mediaura.com/news/mediaura-named-in-business-first-fast-50/Last week, Louisville Business First announced 10 honorees a day, in random order, for their 2015 Fast 50 awards program and Mediaura was named in the final 10. According to the Business First website, this […]Mon, 17 Aug 2015 19:33:06 GMTCommunityhttps://mediaura.com/news/the-sound-of-mediaura/https://mediaura.com/news/the-sound-of-mediaura/Introducing the mellifluous sound of Mediaura . . . Every month here at Mediaura, a team member is chosen to be the “Culture Czar.” This means during that particular month, they choose an activity that […]Thu, 06 Aug 2015 19:15:22 GMTCulturehttps://mediaura.com/news/just-call-jack-website/https://mediaura.com/news/just-call-jack-website/Jack McCarty MAI, CPA, EA LLC contacted the team at Mediaura to launch a website for his business, Just Call Jack. Just Call Jack offers tax audit help, IRS tax representation and tax preparation in […]Tue, 04 Aug 2015 20:15:38 GMTWork Relatedhttps://mediaura.com/news/mediaura-named-best-places-to-work-nominee/https://mediaura.com/news/mediaura-named-best-places-to-work-nominee/Louisville Business First recently launched “Best Places to Work in Greater Louisville”, a new awards program that celebrates the areas best employers. According to the Business First website, “whether [the business] offer flexible schedules, family-friendly […]Mon, 27 Jul 2015 18:48:08 GMTCulturehttps://mediaura.com/news/gentle-path-at-the-meadows-redesign/https://mediaura.com/news/gentle-path-at-the-meadows-redesign/Mediaura recently launched the new website for Gentle Path at The Meadows. Gentle Path at The Meadows provides an intensive, experientially based 45-day treatment program for men with the complex issues of sexual addictions. Creating […]Mon, 20 Jul 2015 19:16:01 GMTWork Relatedhttps://mediaura.com/news/seo-is-like-mowing-the-grass/https://mediaura.com/news/seo-is-like-mowing-the-grass/That’s a great analogy from the founder and leader of Mediaura, Andrew Aebersold. It really is applicable once you consider how many organizations could do it internally, except, who has the time to keep up […]Mon, 13 Jul 2015 22:46:44 GMTTechhttps://mediaura.com/news/5-practical-reasons-to-use-ppc/https://mediaura.com/news/5-practical-reasons-to-use-ppc/In 2015, the competition for visibility in search results is fiercer than ever before. Along with search engine optimization, pay-per-click marketing can garner real estate for your brand on results pages. The straightforward nature of […]Mon, 15 Jun 2015 19:51:42 GMTTechhttps://mediaura.com/news/tlc-for-our-furry-friends-in-the-community/https://mediaura.com/news/tlc-for-our-furry-friends-in-the-community/We didn’t let a little rain stop us for an early morning walk on May 16th at the 21st annual Waggin’ Trail Walk at Waterfront Park in support of our client, the Kentucky Humane Society. […]Thu, 21 May 2015 20:16:31 GMTWork Relatedhttps://mediaura.com/news/my-health-e-website-redesign/https://mediaura.com/news/my-health-e-website-redesign/Mediaura recently launched the website redesign for My Health E, a patient advocacy site that collaborates with health educators to access events nearby. As a health education business focused on helping people find local classes […]Thu, 14 May 2015 19:14:21 GMTWork Relatedhttps://mediaura.com/news/southern-indiana-paint-supply-gets-a-redesign/https://mediaura.com/news/southern-indiana-paint-supply-gets-a-redesign/Did you know that web development and design plays a big role in the credibility of your business? These days, your potential customers first impressions are based almost exclusively on your website. And it’s not […]Wed, 06 May 2015 17:58:17 GMTWork Relatedhttps://mediaura.com/news/facebook-targeted-advertising-for-your-business/https://mediaura.com/news/facebook-targeted-advertising-for-your-business/It’s not news to anyone that advertisements are running the show on Facebook these days. If you check Facebook on a fairly regular basis, you’ve surely come across ads that seem suspiciously directed at you. […]Tue, 14 Apr 2015 14:29:49 GMTTechhttps://mediaura.com/news/claudia-black-young-adult-center-redesign/https://mediaura.com/news/claudia-black-young-adult-center-redesign/Mediaura recently launched the new website for the Claudia Black Young Adult Center. The Claudia Black Young Adult Center provides intensive, experientially based inpatient treatment specifically tailored to young adults ages 18 to 26 who […]Tue, 14 Apr 2015 13:58:08 GMTWork Relatedhttps://mediaura.com/news/micro-mobile-moments-and-your-brand/https://mediaura.com/news/micro-mobile-moments-and-your-brand/Mobile success is a matter of capturing mobile moments. Whether it’s the moment when you set out on a run and want to know if it’s going to rain or the moment you see the […]Thu, 02 Apr 2015 21:02:04 GMTTechhttps://mediaura.com/news/why-good-web-hosting-is-crucial/https://mediaura.com/news/why-good-web-hosting-is-crucial/Most business owners understand the value of having good content on their websites and blogs, but the importance of selecting a good web host often takes a backseat. As a business, big or small, you […]Thu, 26 Mar 2015 16:04:12 GMTTechhttps://mediaura.com/news/consumer-engagement-on-social-media/https://mediaura.com/news/consumer-engagement-on-social-media/Social media platforms have continued to emerge and evolve over time, which causes changes in the way consumers engage with brands. Keeping up with the latest social media trends can be daunting, and in today’s […]Mon, 23 Mar 2015 19:31:20 GMTTechhttps://mediaura.com/news/what-s-in-a-logo/https://mediaura.com/news/what-s-in-a-logo/Today, there are more products and services out on the market than there have ever been before. Almost every company is competing with other businesses that sell the same or similar things. Therefore, it is […]Thu, 19 Mar 2015 17:45:17 GMTTechhttps://mediaura.com/news/being-mobile-friendly-is-essential-seo/https://mediaura.com/news/being-mobile-friendly-is-essential-seo/Let’s face it: if you want your business to be relevant on Google in 2015, having a mobile-friendly website is a must. Recently, Google began giving websites mobile-friendly labels, if they’ve earned the title, and […]Wed, 04 Mar 2015 15:33:12 GMTTechhttps://mediaura.com/news/mediaura-develops-microsite-for-aaf-louisville/https://mediaura.com/news/mediaura-develops-microsite-for-aaf-louisville/Mediaura was honored to have been asked to sponsor the 2015 AAF-Louisville Louie Gala. As a long-time supporter of AAF-Louisville and the organization’s mission, we were proud to bring attention and facilitate the voting for […]Mon, 23 Feb 2015 19:26:56 GMTCulturehttps://mediaura.com/news/aaf-louisville-mobile-app/https://mediaura.com/news/aaf-louisville-mobile-app/AAF Louisville Mobile App Download App The American Advertising Federation of Louisville (AAF-Louisville) worked with Mediaura to launch their own mobile application. Built exclusively for AAF-Louisville by Mediaura; the goal was to create an immediate […]Mon, 23 Feb 2015 16:08:52 GMTWork Relatedhttps://mediaura.com/news/facebook-kills-organic-reach-for-brands/https://mediaura.com/news/facebook-kills-organic-reach-for-brands/Starting in January, Facebook decided to make it even harder for brands to advertise for free. Their message being: if you want to advertise on Facebook, you have to pay for it. According to a […]Tue, 03 Feb 2015 14:16:56 GMTTechhttps://mediaura.com/news/get-website-users-converting-into-customers/https://mediaura.com/news/get-website-users-converting-into-customers/“Build it, and they will come” is the credo that many organizations have for their digital marketing efforts. While they are to be applauded for venturing into the digital realm with their advertising, simply building […]Tue, 20 Jan 2015 18:03:47 GMTTechhttps://mediaura.com/news/leveraging-your-digital-platform/https://mediaura.com/news/leveraging-your-digital-platform/Is your business’s marketing department leveraging your digital platform in the best possible way? Here’s the thing: Many companies need sophisticated digital marketing help even if they have an in-house marketing department. For most businesses, […]Mon, 19 Jan 2015 16:44:27 GMTTechhttps://mediaura.com/news/digitalmarketingbudget/https://mediaura.com/news/digitalmarketingbudget/Your Digital Marketing Budget Clients often come to Mediaura knowing that they need SEO but not quite understanding what it is or how it works. The reality of the situation is that SEO is not […]Tue, 13 Jan 2015 16:53:48 GMTTechhttps://mediaura.com/news/are-you-protecting-your-reputation/https://mediaura.com/news/are-you-protecting-your-reputation/If you are in the process of thinking about setting goals for your company in 2015, make sure you have Reputation Management factored into them. At its core, Reputation Management is online brand management. While […]Wed, 07 Jan 2015 15:08:37 GMTTechhttps://mediaura.com/news/r-l-fleet-management-gets-a-redesign/https://mediaura.com/news/r-l-fleet-management-gets-a-redesign/Have you ever taken a moment to think about how design has an impact on your credibility as a business? Sure, design/details/aesthetics may not be important to you or you decide it will cost you […]Thu, 18 Dec 2014 19:31:00 GMTWork Relatedhttps://mediaura.com/news/mediaura-launches-neace-ventures-website/https://mediaura.com/news/mediaura-launches-neace-ventures-website/Louisville, Kentucky’s digital agency Mediaura has been working with global venture capital and real estate investment firm, Neace Ventures to develop their digital presence. About Neace Ventures Neace Ventures is a global venture capital and […]Wed, 10 Dec 2014 05:00:00 GMTWork Relatedhttps://mediaura.com/news/what-google-knows-about-you/https://mediaura.com/news/what-google-knows-about-you/Does Google know you better than you know yourself? Apparently it might, considering Google collects a variety of information on its users in order to serve them relevant ads. For your brand and your business, […]Mon, 01 Dec 2014 05:00:00 GMTTechhttps://mediaura.com/news/makenzie-s-coat-closet-annual-coat-drive/https://mediaura.com/news/makenzie-s-coat-closet-annual-coat-drive/This week, Mediaura donated coats and other winter garments to Makenzie’s Coat Closet for their 2014 annual coat drive. Makenzie’s Coat Closet, founded in 2006, has distributed over 20,000 coats and countless hats, scarves, and […]Wed, 26 Nov 2014 05:00:00 GMTCommunityhttps://mediaura.com/news/google-on-mobile-friendly-websites/https://mediaura.com/news/google-on-mobile-friendly-websites/Have you tapped on a Google Search result on your mobile phone, only to find a page with text way too small and the links too tiny? Or maybe you have to scroll sideways to […]Mon, 24 Nov 2014 05:00:00 GMTTechhttps://mediaura.com/news/goodwillsouthernindiana/https://mediaura.com/news/goodwillsouthernindiana/Mediaura is a company that is invested in the growth and well-being of our community. Periodically we donate our services to a charity or non-profit in order to give back; utilizing our technological and digital […]Tue, 18 Nov 2014 05:00:00 GMTWork Relatedhttps://mediaura.com/news/digital-remarketing/https://mediaura.com/news/digital-remarketing/Written by  Kellie Oates At Mediaura, we realize your digital strategy isn’t complete without a remarketing component. If you aren’t aware of what this means or why you need it, let us inform you. Digital remarketing […]Mon, 17 Nov 2014 05:00:00 GMTTechhttps://mediaura.com/news/digital-to-overtake-tv-ad-spending/https://mediaura.com/news/digital-to-overtake-tv-ad-spending/By now you may have read the latest release of Forrester’s five-year digital marketing forecast, a data-rich tool for budgeting, benchmarking, and identifying key trends to watch as you set your 2015 strategic plan. What […]Mon, 17 Nov 2014 05:00:00 GMTTechhttps://mediaura.com/news/the-importance-of-web-hosting/https://mediaura.com/news/the-importance-of-web-hosting/Do you know the importance of web hosting? So, you’re willing to spend hundreds or even thousands of dollars per month to promote your website with search engine optimization and pay-per-click marketing ads, but you’re […]Tue, 04 Nov 2014 15:57:54 GMTTechhttps://mediaura.com/news/healthinsurancemarketplace/https://mediaura.com/news/healthinsurancemarketplace/Mediaura is proud to announce the launch of the Health Insurance Marketplace Sign Up website. Developed for one of our clients, it is a free service to the community, where they can help uninsured residents […]Tue, 04 Nov 2014 05:00:00 GMTWork Relatedhttps://mediaura.com/news/google-penquin-3-0-update-launched/https://mediaura.com/news/google-penquin-3-0-update-launched/Google updated its Penguin filter, a filter that targets sites deemed spammy, on Friday, October 17th, making it the sixth update for the search engine. This release was one of the most anticipated algorithm updates […]Mon, 27 Oct 2014 13:43:42 GMTTechhttps://mediaura.com/news/emerging-social-networks/https://mediaura.com/news/emerging-social-networks/At Mediaura, we know all about social media platforms like Facebook, Twitter, and LinkedIn and how they can be good for businesses, but there are new social networks emerging all the time. And it might […]Wed, 22 Oct 2014 16:46:50 GMTTechhttps://mediaura.com/news/justatouch/https://mediaura.com/news/justatouch/Mediaura is proud to announce the launch of the latest app for our client Just A Touch. Mediaura worked closely with owner Peggy Miller to design a simple, yet effective, mobile app that would realize […]Mon, 20 Oct 2014 16:37:11 GMTWork Relatedhttps://mediaura.com/news/welcome-to-the-team-sarah/https://mediaura.com/news/welcome-to-the-team-sarah/Who says that computer programming is a man’s world? Not the team at Mediaura where we’re proud to announce our latest team member Sarah Brown. With an education and background in both design and programming, […]Wed, 15 Oct 2014 17:25:16 GMTCulturehttps://mediaura.com/news/advertising-week/https://mediaura.com/news/advertising-week/Advertising Week, the world’s premier gathering of marketing and communications leaders, just ended last Friday, October 3, 2014. With more than 250 events featuring the industry’s best and brightest, native advertising was probably the hottest topic […]Thu, 09 Oct 2014 00:00:00 GMTTechhttps://mediaura.com/news/blue-river-cabinetry/https://mediaura.com/news/blue-river-cabinetry/Louisville, Kentucky’s digital agency Mediaura has been working with Blue River Cabinetry to launch the new Blue River Cabinetry website. About Blue River Cabinetry Blue River was founded in 1994 by three Amish craftsmen in […]Tue, 07 Oct 2014 15:57:40 GMTWork Relatedhttps://mediaura.com/news/social-media-management/https://mediaura.com/news/social-media-management/Are You Managing Your Online Reputation Effectively? If you were to do a Google search for Mediaura right now, our website would come up as the first result. But, immediately after that you would see […]Thu, 02 Oct 2014 16:27:35 GMTTechhttps://mediaura.com/news/the-importance-of-secure-hosting/https://mediaura.com/news/the-importance-of-secure-hosting/If you’ve seen what’s trending on the Internet lately, you’ve more than likely heard of a family of security bugs known as “Shellshock” or “Bashdoor”, which can allow hackers to run programs on other people’s […]Fri, 26 Sep 2014 01:37:31 GMTTechhttps://mediaura.com/news/computer-programming-basics-and-importance/https://mediaura.com/news/computer-programming-basics-and-importance/Computer Programming Basics Think about all the problems we have that a computer or another digital machine fixes for us these days.  We use technology to communicate, entertain, learn, teach, work, create and the list […]Wed, 24 Sep 2014 16:09:21 GMTUncategorizedhttps://mediaura.com/news/importance-of-an-account-manager/https://mediaura.com/news/importance-of-an-account-manager/A digital advertising account manager oversees all the details of an account within an agency. They are an invaluable resource and conduit for both the client and the agency team. Once a client gets onboard […]Tue, 23 Sep 2014 00:00:00 GMTUncategorizedhttps://mediaura.com/news/what-a-logo-can-mean-for-your-business/https://mediaura.com/news/what-a-logo-can-mean-for-your-business/The logo of your company is essentially the “face” of your business. It displays your unique identity as a company and allows customers to identify with your brand. Every business wants a professional logo, whether […]Mon, 22 Sep 2014 14:44:30 GMTUncategorizedhttps://mediaura.com/news/pay-per-click-marketing-tips/https://mediaura.com/news/pay-per-click-marketing-tips/So first off, what are Pay-Per-Click (PPC) advertisements? On a basic level, they are the ads you see at the top and along the side of your search engine results. They are sponsored links. And […]Fri, 19 Sep 2014 15:31:09 GMTUncategorizedhttps://mediaura.com/news/tips-for-developing-a-brand/https://mediaura.com/news/tips-for-developing-a-brand/It’s no easy task to put an exact definition on your business. Business owners want to be all things to all people – they are people pleasers. But branding is one of the most important […]Thu, 18 Sep 2014 14:55:34 GMTUncategorizedhttps://mediaura.com/news/tips-for-web-development/https://mediaura.com/news/tips-for-web-development/Web Development and Design, like almost everything, is constantly evolving as new programs and techniques come along. We’ve been building websites for decades, and have seen trends and styles come and go. When it comes […]Wed, 17 Sep 2014 17:42:34 GMTUncategorizedhttps://mediaura.com/news/online-reputation-management-tips-for-businesses/https://mediaura.com/news/online-reputation-management-tips-for-businesses/Negative search results can cause a serious blow to your business. And unfortunately, most customers only give feedback when it’s negative. So how do you manage your online reputation when you have either negative feedback […]Tue, 16 Sep 2014 18:26:48 GMTUncategorizedhttps://mediaura.com/news/content-marketing-in-digital-marketing/https://mediaura.com/news/content-marketing-in-digital-marketing/Why start content marketing? Traditional marketing is pretty much dead. People have become so adept at using the Internet that online banner and button ads are virtually ignored. They fall into the background and just […]Mon, 15 Sep 2014 15:53:39 GMTUncategorizedhttps://mediaura.com/news/user-experience-design-what-you-like-and-why-you-like-it/https://mediaura.com/news/user-experience-design-what-you-like-and-why-you-like-it/Websites and web applications are constantly revamping themselves these days, becoming more progressive as technology advances. The one thing that’s remained the same, however, is how users perceive information. We know when we like something. […]Fri, 12 Sep 2014 14:39:12 GMTUncategorizedhttps://mediaura.com/news/the-benefits-of-blog-marketing/https://mediaura.com/news/the-benefits-of-blog-marketing/Blog marketing or “blogging” as it is commonly known can be an extremely effective marketing tool. Leveraging a blog on your website as a marketing tool enhances your company’s identity and gives it a “voice” […]Thu, 11 Sep 2014 14:01:58 GMTUncategorizedhttps://mediaura.com/news/up-your-digital-marketing-game/https://mediaura.com/news/up-your-digital-marketing-game/Looking to up your digital marketing game? Mediaura isn’t just for the up and coming business that is not yet digitally present. As one of the top Interactive Agencies in the nation, Mediaura utilizes a […]Wed, 10 Sep 2014 13:39:33 GMTUncategorizedhttps://mediaura.com/news/facebook-advertising-tips-for-small-business/https://mediaura.com/news/facebook-advertising-tips-for-small-business/Most people are aware of the social, personal side of Facebook. In fact, Facebook has more monthly users (1.32 billion) than India, the world’s second-most populous country at 1.24 billion, has people. However, what many […]Tue, 09 Sep 2014 17:22:24 GMTUncategorizedhttps://mediaura.com/news/mediaura-recognized-for-exemplary-workplace-practices/https://mediaura.com/news/mediaura-recognized-for-exemplary-workplace-practices/Mediaura has been honored with the 2014 When Work Works Award for its use of effective workplace strategies to increase business and employee success. This prestigious award, part of a national project administered by the […]Thu, 28 Aug 2014 13:43:26 GMTUncategorizedhttps://mediaura.com/news/website-development-why-responsive-designs-matter/https://mediaura.com/news/website-development-why-responsive-designs-matter/With the rise in mobile browsing, making sure that you have a website that is viewable on technology such as tablets and smartphones is not just recommended, it’s imperative. If your website is not mobile-friendly […]Wed, 20 Aug 2014 15:08:25 GMTUncategorizedhttps://mediaura.com/news/why-you-need-a-digital-agency/https://mediaura.com/news/why-you-need-a-digital-agency/As you may already know not all advertising agencies are alike, and these days they are primarily divided into two camps: the Traditional Agency and the Digital Agency. While the differences between these two conventions […]Thu, 14 Aug 2014 18:18:39 GMTUncategorizedhttps://mediaura.com/news/mobile-apps-are-on-the-rise/https://mediaura.com/news/mobile-apps-are-on-the-rise/New reports released show that native app usage on smartphones is on the rise. The reports show that the time spent on a mobile device by the average US consumer has risen to 2 hours […]Wed, 13 Aug 2014 17:29:25 GMTUncategorizedhttps://mediaura.com/news/why-you-need-social-media-management/https://mediaura.com/news/why-you-need-social-media-management/You may have heard the term “Social Media Management” being recommended to businesses and organizations these days, but are not quite sure what it means. While you’re probably familiar with how important word of mouth […]Tue, 12 Aug 2014 17:26:21 GMTUncategorizedhttps://mediaura.com/news/digital-agency-mediaura-builds-gentle-path-website/https://mediaura.com/news/digital-agency-mediaura-builds-gentle-path-website/Louisville, Kentucky’s digital agency Mediaura, has been working with the prestigous healthcare organization, The Meadows, to launch their latest program, Gentle Path at The Meadows. What is Gentle Path at The Meadows? Located on a […]Thu, 27 Feb 2014 16:57:51 GMTUncategorizedhttps://mediaura.com/news/mediaura-launches-www-evegrodnitzky-com/https://mediaura.com/news/mediaura-launches-www-evegrodnitzky-com/One of Mediaura’s most recently completed projects is the new website for Dr. Eve Grodnitzky. About Eve Grodnitzky A psychologist by training – and an author, executive educator and professional speaker by choice. After obtaining […]Thu, 30 Jan 2014 16:49:11 GMTUncategorizedhttps://mediaura.com/news/mediaura-receives-2013-louisville-award/https://mediaura.com/news/mediaura-receives-2013-louisville-award/LOUISVILLE December 3, 2013 — Mediaura has been selected for the 2013 Louisville Award in the Website Designer category by the Louisville Award Program. Each year, the program identifies companies that we believe have achieved […]Tue, 10 Dec 2013 15:18:06 GMTUncategorizedhttps://mediaura.com/news/mediaura-digital-marketing-agency/https://mediaura.com/news/mediaura-digital-marketing-agency/Interactive Agencies (or Digital Marketing/Advertising Agencies), like Mediaura, are different from the traditional advertising agency you may be more familiar with. What Is Interactive / Digital Agency? Interactive agencies like ours differentiate themselves by offering […]Mon, 09 Dec 2013 16:09:20 GMTUncategorizedhttps://mediaura.com/news/long-john-silver-s-invite-a-friend-promotion/https://mediaura.com/news/long-john-silver-s-invite-a-friend-promotion/Long John Silver’s Wants You To Invite-A-Friend To Lunch Long John Silver’s, America’s largest quick-service seafood chain with over 1200 units worldwide, and Mediaura have recently teamed up to create an exciting (and money-saving) new […]Mon, 18 Nov 2013 14:20:02 GMTUncategorizedhttps://mediaura.com/news/kentucky-humane-society-pet-resorts/https://mediaura.com/news/kentucky-humane-society-pet-resorts/The Kentucky Humane Society is a brilliant example of a Non-Profit leveraging technology and digital marketing to not only expand their branding presence, but maximize their budget as well. The team at Mediaura has been […]Tue, 12 Nov 2013 15:54:52 GMTUncategorizedhttps://mediaura.com/news/vian-sora-website-redesign/https://mediaura.com/news/vian-sora-website-redesign/Mediaura was recently asked to redesign the website for world-famous Iraqi-American artist, Vian Sora. The complete redesign included the following: Website Design Content Management System Implementation Mobile Friendly Copywriting Photo Editing Photography Custom graphic design […]Wed, 30 Oct 2013 16:47:51 GMTUncategorizedhttps://mediaura.com/news/thanks-for-sharing/https://mediaura.com/news/thanks-for-sharing/One of Mediaura’s clients, The Meadows, is a world-renowned Addiction and Trauma treatment facility. For over 35 years, The Meadows has helped more than 45,000 individuals in their struggles with the effects of trauma and […]Wed, 18 Sep 2013 20:00:20 GMTUncategorizedhttps://mediaura.com/news/what-is-a-theme-or-template/https://mediaura.com/news/what-is-a-theme-or-template/Designing Before Content Management Systems Are you wondering what is a theme or template? Back when websites did not leverage a CMS (Content Management Solution), they typically had each page designed and programmed by hand. […]Thu, 29 Aug 2013 16:28:16 GMTUncategorizedhttps://mediaura.com/news/mediaura-wins-2013-sloan-award/https://mediaura.com/news/mediaura-wins-2013-sloan-award/MEDIAURA RECOGNIZED FOR EXEMPLARY WORKPLACE PRACTICES Receives prestigious Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility LOUISVILLE, KY (August 7, 2013) – Mediaura has been honored with the 2013 Alfred P. Sloan […]Wed, 07 Aug 2013 19:07:42 GMTUncategorizedhttps://mediaura.com/news/what-is-google-glass/https://mediaura.com/news/what-is-google-glass/Click on the image for a product video demonstration. Google Glass. Digital technology has been growing by leaps and bounds, especially in the past couple of years. Innovations such as smartphones, 3D printers, mobile tablets, […]Tue, 11 Jun 2013 17:22:23 GMTUncategorizedhttps://mediaura.com/news/ljsmobile/https://mediaura.com/news/ljsmobile/In 1997, there were approximately 1 million websites, and 10 years later, there were 150 million websites. In 2007, there were about 1 million mobile websites, and the number is supposed to reach 150 million […]Wed, 29 May 2013 17:12:51 GMTUncategorizedhttps://mediaura.com/news/why-spending-more-on-digital-security-is-cost-effective-investment/https://mediaura.com/news/why-spending-more-on-digital-security-is-cost-effective-investment/What Do We Mean By Hacking? When we talk about “hacking” in terms of your digital portfolio, we are usually referencing “computer hacking.” Hacking is the practice of modifying the features of a system, in […]Fri, 17 May 2013 15:14:51 GMTUncategorizedhttps://mediaura.com/news/gomobile/https://mediaura.com/news/gomobile/Your customers are ready for mobile – but are you? Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011 Users also expect their mobile experience to be as good as their desktop experience. Sources: […]Tue, 07 May 2013 19:14:10 GMTUncategorizedhttps://mediaura.com/news/activeankle/https://mediaura.com/news/activeankle/Community of Sport Mediaura recently worked with our client Active Ankle to give their website a fresh look with an upgraded e-commerce system. Active Ankle had its start in an athletic training room of a […]Mon, 29 Apr 2013 13:59:39 GMTUncategorizedhttps://mediaura.com/news/digital-signage-and-healthcare/https://mediaura.com/news/digital-signage-and-healthcare/The Digital Revolution in Healthcare When used effectively, digital signage is an advertising medium which allows for the opportunity to maximize your potential while minimizing costs. Ideal for marketing, communications, and training, Digital Signage helps […]Tue, 23 Apr 2013 17:46:09 GMTUncategorizedhttps://mediaura.com/news/sauceit/https://mediaura.com/news/sauceit/How The Game Works Sauce It is the latest custom Facebook game/application that Mediaura has created for our clients at Long John Silver’s. The goal of the game is to get 5 “Sauce It!” across, […]Mon, 22 Apr 2013 18:36:53 GMTUncategorizedhttps://mediaura.com/news/go-mobile/https://mediaura.com/news/go-mobile/If your current or future marketing plan doesn’t include mobile marketing, then we need to have a chat. Why Mobile Matters To Your Business EMarketer.com reported that businesses in nearly every category are seeing a […]Thu, 18 Apr 2013 20:28:58 GMTUncategorizedhttps://mediaura.com/news/custom-facebook-tabs-for-k-h-s/https://mediaura.com/news/custom-facebook-tabs-for-k-h-s/Custom Facebook Tabs With Facebook’s Timeline format for business pages, custom tabs are more important than ever for your business’s Facebook presence. Here are some ways that custom Facebook tabs can help promote your company: […]Tue, 02 Apr 2013 14:37:17 GMTUncategorizedhttps://mediaura.com/news/digital-signage-content/https://mediaura.com/news/digital-signage-content/The Benefit of Digital Menu Boards The foundation of a successful digital menu board strategy is quality content. The last few years have seen tremendous adoption of digital signage in the quick-service restaurant arena. Traditional […]Wed, 27 Mar 2013 14:16:48 GMTUncategorizedhttps://mediaura.com/news/why-budget-hosting-solutions-aren-t-right-for-you/https://mediaura.com/news/why-budget-hosting-solutions-aren-t-right-for-you/Why Cheap Hosting Is Not Always The Best Choice We are often asked what the difference is between budget hosting solutions versus Mediaura’s Secure Cloud Hosting solution. While every business likes to save money, there […]Mon, 25 Mar 2013 17:12:26 GMTUncategorizedhttps://mediaura.com/news/mediaura-launches-cornballers/https://mediaura.com/news/mediaura-launches-cornballers/Mediaura is proud to announce the launch of our latest flash game, the Cornballers Facebook Game! Developed for Long John Silvers, Cornballers features two LJS characters–Pip & Hobart–playable as basketballs. Choose your favorite hushpuppy and […]Tue, 19 Mar 2013 14:59:02 GMTUncategorizedhttps://mediaura.com/news/facebook2013/https://mediaura.com/news/facebook2013/The new design of the Facebook News Feed presents bigger photos and links, including for advertisements, and allows users to see specialized streams focused on topics like music and posts by close friends. The changes […]Wed, 13 Mar 2013 14:40:56 GMTUncategorizedhttps://mediaura.com/news/kyonesocialmedia/https://mediaura.com/news/kyonesocialmedia/Mediaura helped KentuckyOne Health launch a new customized Social Media campaign to coincide with their new branding. Social Media Management Our designs were built following the KentuckyOne Health brand standards and based upon feedback given […]Wed, 06 Mar 2013 17:25:01 GMTUncategorizedhttps://mediaura.com/news/copryrightalert/https://mediaura.com/news/copryrightalert/How The Online Piracy Alert System Affects You In a new warning system launched Monday, Internet service providers will begin alerting users engaged in online piracy and possibly limit repeat offenders’ Internet access. Called the […]Wed, 27 Feb 2013 18:31:26 GMTUncategorizedhttps://mediaura.com/news/your-website-is-about-more-than-just-aesthetics/https://mediaura.com/news/your-website-is-about-more-than-just-aesthetics/If managed correctly, a solid design for your website can result in a healthy foundation for your business and your presence on the web. In this article we discuss why working with a professional website […]Tue, 19 Feb 2013 17:30:13 GMTUncategorizedhttps://mediaura.com/news/ljsfriend/https://mediaura.com/news/ljsfriend/Facebook contests are a popular way for businesses and organizations to hold sweepstakes. Facebook contests have some great advantages for sweepstakes sponsors, including encouraging entrants to “Like” the company’s Facebook page and an easy way […]Mon, 03 Dec 2012 14:50:34 GMTUncategorizedhttps://mediaura.com/news/ljs-invite-a-friend/https://mediaura.com/news/ljs-invite-a-friend/Long John Silvers “Invite-a-Friend” Sweepstakes Facebook contests are a popular way for businesses and organizations to hold sweepstakes. Facebook contests have some great advantages for sweepstakes sponsors, including encouraging entrants to “Like” the company’s Facebook […]Mon, 03 Dec 2012 14:50:34 GMTUncategorizedhttps://mediaura.com/news/lectureseries/https://mediaura.com/news/lectureseries/Sales Solutions – Mobile Applications Recently, The Enterprise Group, in conjunction with GLI, presented a lecture series led by highly qualified marketing professionals. The week featured talks by Dawn Yankeelov, Dawn Geary of Mediaura and Taylor […]Mon, 12 Nov 2012 16:04:34 GMTUncategorizedhttps://mediaura.com/news/dfs/https://mediaura.com/news/dfs/If you were fortunate enough to have a ticket to the 2012 Dress For Success Suit & Salad luncheon that occurred on Thursday, November 1st then you were given a copy of the “Walk A […]Mon, 05 Nov 2012 20:45:19 GMTUncategorizedhttps://mediaura.com/news/hookahhq/https://mediaura.com/news/hookahhq/What is HookahHQ? Mediaura recently developed a mobile application for the HookahHQ team. It is a mobile application that delivers usable and practical information on all things hookah! For those of you who are unfamiliar […]Wed, 31 Oct 2012 17:42:22 GMTUncategorizedhttps://mediaura.com/news/sloan2012/https://mediaura.com/news/sloan2012/Congratulations Team! Mediaura was recently announced as a winner of the 2012 Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility. The 2012 Sloan Awards for Business Excellence in Workplace Flexibility honor companies […]Tue, 16 Oct 2012 14:37:42 GMTUncategorizedhttps://mediaura.com/news/khs/https://mediaura.com/news/khs/“Until one has loved an animal, a part of one’s soul remains unawakened.” – Anatole France Kentucky Humane Society Mediaura was recently invited by one of our newest clients, The Kentucky Humane Society, to take […]Wed, 10 Oct 2012 18:45:18 GMTUncategorizedhttps://mediaura.com/news/mobileappaward/https://mediaura.com/news/mobileappaward/Mediaura Wins Another Award! Judging has been completed for the 7th Annual W³ Awards, and we’re excited to announce that Mediaura was selected by The International Academy of Visual Arts to receive a 2012 W³ […]Tue, 18 Sep 2012 16:36:49 GMTUncategorizedhttps://mediaura.com/news/bbbaward/https://mediaura.com/news/bbbaward/In 2011, Mediaura was named recipients of the 2011 Better Business Bureau Torch Award for our ethical business practices. We were so proud and honored to be recognized for our outstanding commitment to quality and […]Mon, 17 Sep 2012 18:29:51 GMTUncategorizedhttps://mediaura.com/news/freewebsite/https://mediaura.com/news/freewebsite/Extreme Website Makeover Sweepstakes Does your website look like an artifact from the early days of the internet? Is your website “best viewed” In IE6? Was it built using a Yahoo Geocities template? Do viewers […]Mon, 10 Sep 2012 16:04:29 GMTUncategorizedhttps://mediaura.com/news/socialmediamarketing/https://mediaura.com/news/socialmediamarketing/Social Media is quickly becoming the most powerful platform available to convey your branding and marketing messages. As time goes by companies, both large and small have had to not only ask themselves, “Should we […]Tue, 04 Sep 2012 18:42:37 GMTUncategorizedhttps://mediaura.com/news/mediaura-selects-peak-10-for-safeguarding-digital-media/https://mediaura.com/news/mediaura-selects-peak-10-for-safeguarding-digital-media/LOUISVILLE, Ky. (August 29, 2012) – Peak 10 Inc. is delivering data center services to Mediaura, a Louisville-based interactive agency, and software development company. Mediaura’s IT infrastructure is now hosted by the secure environment […]Wed, 29 Aug 2012 17:23:20 GMTUncategorizedhttps://mediaura.com/news/long-john-silver-s-tails-we-win/https://mediaura.com/news/long-john-silver-s-tails-we-win/As individuals become more and more tech-savvy, new avenues are opening up for companies and organizations in the realm of digital marketing. While there are certain formulas that work for traditional media, digital marketing is […]Wed, 22 Aug 2012 16:31:28 GMTUncategorizedhttps://mediaura.com/news/mediaura-2012/https://mediaura.com/news/mediaura-2012/The Mediaura Team 2012 Class Photo! Thanks to everyone that could make it! Mediaura TeamSettingsFri, 03 Aug 2012 15:14:05 GMTUncategorizedhttps://mediaura.com/news/digital-screens-come-to-stark-s-building/https://mediaura.com/news/digital-screens-come-to-stark-s-building/Mediaura ProBuilder Digital Signage Mediaura is proud to announce that we have been working closely with the Stark’s Building to not only install new digital signage screens in the building but that they are also […]Mon, 23 Jul 2012 18:08:43 GMTUncategorizedhttps://mediaura.com/news/mediaura-launches-accumile-mobile-app/https://mediaura.com/news/mediaura-launches-accumile-mobile-app/Mobile App and Mileage Tracking Software AccuMile is the most advanced mileage and expense tracking application available on the market today. The full-featured version of the app supports expenses, identifies frequent destinations, saves specific cars […]Mon, 25 Jun 2012 15:49:18 GMTUncategorizedhttps://mediaura.com/news/accumile/https://mediaura.com/news/accumile/AccuMile™ Manager is the leading end-to-end, mileage tracking, reporting, and reimbursement- management system for businesses and for personal use. AccuMile is easy to set up and even easier to use. With one touch, you can […]Mon, 25 Jun 2012 15:49:18 GMTUncategorizedhttps://mediaura.com/news/not-just-menu-boards-qsr-letterboards-going-digital/https://mediaura.com/news/not-just-menu-boards-qsr-letterboards-going-digital/  Mediaura ProBuilder Digital Signage Even though digital signage has recently gained momentum here in the USA, Mediaura has been at the forefront of the revolution for years. Our proprietary ProBuilder Digital Signage software has […]Fri, 01 Jun 2012 15:21:53 GMTUncategorizedhttps://mediaura.com/news/mediaura-launches-aaf-louisville-mobile-app/https://mediaura.com/news/mediaura-launches-aaf-louisville-mobile-app/Mediaura is proud to announce the launch of the AAF-Louisville smartphone mobile app! App Description The American Advertising Federation of Louisville is proud to announce the launch of our new mobile smartphone application. Built exclusively […]Wed, 09 May 2012 14:42:31 GMTUncategorizedhttps://mediaura.com/news/mediaura-offers-secure-web-hosting/https://mediaura.com/news/mediaura-offers-secure-web-hosting/Many people often wonder what the difference is between secure website hosting and regular website hosting. Simply put, secure website hosting will afford you the ability to sleep at night, without the worry of whether […]Mon, 30 Apr 2012 16:12:30 GMTUncategorizedhttps://mediaura.com/news/the-dance-battle-for-office-supremacy/https://mediaura.com/news/the-dance-battle-for-office-supremacy/The Dance Battle for Office Supremacy Electronic music is a passion for many of the team members at Mediaura. Since electronic music involves a lot of technology in its creation, you often find many programmers/designers […]Mon, 23 Apr 2012 16:24:34 GMTUncategorizedhttps://mediaura.com/news/why-your-corporate-culture-matters/https://mediaura.com/news/why-your-corporate-culture-matters/A few weeks ago I was invited to participate in a panel discussion about Talent Attraction for GLI. If you’re not familiar with GLI (Greater Louisville Inc), they are an amazing professional organization that is […]Thu, 19 Apr 2012 13:24:10 GMTUncategorizedhttps://mediaura.com/news/gli-spring-talent-attraction-forum/https://mediaura.com/news/gli-spring-talent-attraction-forum/At Mediaura we’re often asked how we’ve been able to build such a diverse and talented team. Through careful strategy and talent attraction, we’ve recruited a team of amazingly talented individuals. Each one of our […]Mon, 26 Mar 2012 18:04:14 GMTUncategorizedhttps://mediaura.com/news/the-future-of-advertising/https://mediaura.com/news/the-future-of-advertising/Mediaura has long been a proponent regarding the value that membership in the American Advertising Federation of Louisville brings to any business, especially a small one. The connection and networking opportunities are endless, in addition […]Wed, 14 Mar 2012 19:13:15 GMTUncategorizedhttps://mediaura.com/news/our-latest-ad-for-business-first/https://mediaura.com/news/our-latest-ad-for-business-first/Our latest ad for Business First features our ProBuilder Print. Mediaura ProBuilder Print (formerly known as ADBuilder) is our proprietary, patent-pending web-based software that lets you create templates for your organization to easily and rapidly […]Fri, 09 Mar 2012 16:36:07 GMTUncategorizedhttps://mediaura.com/news/mediaura-announces-advertising-federation-mobile-app/https://mediaura.com/news/mediaura-announces-advertising-federation-mobile-app/The Mediaura team is proud to announce that we will soon be releasing an exclusive mobile app designed for the Louisville Advertising Federation (AAF Louisville). The Advertising Federation mobile app will provide users with a […]Mon, 27 Feb 2012 18:11:13 GMTUncategorizedhttps://mediaura.com/news/long-john-silvers-tablet-giveaway-sweepstakes/https://mediaura.com/news/long-john-silvers-tablet-giveaway-sweepstakes/Long John Silvers Tablet Giveaway Mediaura is proud to have worked closely with the LJS team to help develop a Long John Silvers Tablet Giveaway Sweepstakes. Winners will receive a chance to win a free […]Thu, 23 Feb 2012 15:18:54 GMTUncategorizedhttps://mediaura.com/news/mediaura-redesigns-haven-warrior-support-center-website/https://mediaura.com/news/mediaura-redesigns-haven-warrior-support-center-website/“Because all of us believe and understand in the fabric of the common bond of why we call ourselves American is to care for the men and women who wear the uniform; and when they […]Mon, 20 Feb 2012 15:25:38 GMTUncategorizedhttps://mediaura.com/news/hayden-craig-grant-open-house/https://mediaura.com/news/hayden-craig-grant-open-house/Mediaura prides itself on being a full-service company for our clients. Whether it’s a website they need to be created, a mobile phone application that needs to be developed, or a print piece that needs […]Thu, 16 Feb 2012 20:23:13 GMTUncategorizedhttps://mediaura.com/news/mediaura-launches-haven-war-heroes-website/https://mediaura.com/news/mediaura-launches-haven-war-heroes-website/Haven War Heroes Mediaura has long enjoyed a partnership with Haven Behavioral Healthcare. Their commitment to quality and excellence has made them one of our most favorite clients, and with diverse hospital locations all across […]Mon, 06 Feb 2012 16:04:49 GMTUncategorizedhttps://mediaura.com/news/february-is-black-history-month/https://mediaura.com/news/february-is-black-history-month/What exactly is Black History Month? Black History Month, or National African American History Month, is an annual celebration of achievements by black Americans and a time for recognizing the central role of African Americans […]Thu, 02 Feb 2012 19:09:05 GMTUncategorizedhttps://mediaura.com/news/online-advertising-to-surpass-print-in-2012/https://mediaura.com/news/online-advertising-to-surpass-print-in-2012/Recently, I read an article where an author begged the question, “Is branding online REALLY that important?” Yes, it is important, very much so. We’ve previously touched base on why Search Engine Optimization and Search […]Wed, 25 Jan 2012 17:34:18 GMTUncategorizedhttps://mediaura.com/news/looking-for-a-job-were-hiring/https://mediaura.com/news/looking-for-a-job-were-hiring/Looking for a job? We’re hiring! After just hiring eleven new team members in December, we’re excited to announce that we have six new positions available, effective immediately at our downtown Louisville offices. Mediaura 455 […]Tue, 17 Jan 2012 21:01:29 GMTUncategorizedhttps://mediaura.com/news/family-health-center/https://mediaura.com/news/family-health-center/Mediaura is a company that is committed to giving back to our community. It is our philosophy that when you invest in your community, help it to grow and develop, the return on that investment […]Fri, 06 Jan 2012 16:41:59 GMTUncategorizedhttps://mediaura.com/news/customize-your-facebook-timeline/https://mediaura.com/news/customize-your-facebook-timeline/Customize Your Facebook Timeline Like it or not, Facebook’s Timeline is here to stay. The reaction to the social media giant’s new interface has been met with mixed reviews. It may have not had the […]Thu, 05 Jan 2012 18:46:11 GMTUncategorizedhttps://mediaura.com/news/2012-business-first-book-of-lists/https://mediaura.com/news/2012-business-first-book-of-lists/Business First’s 2012 Book of Lists has been published today, and Mediaura is proud to have been ranked high on the “Information Technology Services II” list. As a company, we provide a wide variety of […]Tue, 03 Jan 2012 18:03:35 GMTUncategorizedhttps://mediaura.com/news/to-badge-or-not-to-badge-that-is-the-question/https://mediaura.com/news/to-badge-or-not-to-badge-that-is-the-question/Ten years ago the common suggestion for all businesses was to put their website address on all of their promotional materials, advertisements, and correspondence with customers. This made perfect sense, but it often turned into […]Mon, 02 Jan 2012 08:54:24 GMTUncategorizedhttps://mediaura.com/news/the-brennan-house/https://mediaura.com/news/the-brennan-house/Helmed by our Creative Director, Donovan DeFerraro, Mediaura recently redesigned the website for The Brennan House. The Brennan House serves as the home of Preservation Louisville, which has a full-time executive director and maintains the […]Tue, 27 Dec 2011 16:51:50 GMTUncategorizedhttps://mediaura.com/news/ie6-goes-bye-bye/https://mediaura.com/news/ie6-goes-bye-bye/I’m very pleased that after working extra hard over the majority of the past 10 years at making websites compatible with Internet Explorer 6, we can finally put the nail in the coffin to round […]Sat, 17 Dec 2011 03:35:54 GMTUncategorizedhttps://mediaura.com/news/welcome-to-the-mediaura-team/https://mediaura.com/news/welcome-to-the-mediaura-team/2011 has been a banner year here at Mediaura. Aside from all of the wonderful recognition we’ve received from both the community and business organizations, we have been fortunate enough to continue to grow our […]Thu, 15 Dec 2011 22:14:56 GMTUncategorizedhttps://mediaura.com/news/do-i-need-a-mobile-app/https://mediaura.com/news/do-i-need-a-mobile-app/Apple has done it again. They have convinced everybody to pay them to recreate their website, flash games, and web applications on their platform by strategically blocking the most popular form of dynamic content delivery […]Thu, 15 Dec 2011 02:35:50 GMTUncategorizedhttps://mediaura.com/news/should-i-use-flash/https://mediaura.com/news/should-i-use-flash/One of the more popular debates in the past year revolves around the use of Flash technology and Apple’s stance of not supporting it on their mobile devices. This lack of support and the looming […]Tue, 13 Dec 2011 21:03:30 GMTUncategorizedhttps://mediaura.com/news/mediaura-creates-more-local-jobs/https://mediaura.com/news/mediaura-creates-more-local-jobs/Mediaura Creates More Local Jobs 2011 has been an exciting year for Mediaura. I’m still shocked that we received several awards this year! However, the best feeling for me is knowing that we’re creating up […]Mon, 12 Dec 2011 09:45:11 GMTUncategorizedhttps://mediaura.com/news/latest-update-from-the-mediaura-desk/https://mediaura.com/news/latest-update-from-the-mediaura-desk/Wow. That has been our response so many times these past few weeks. The Mediaura team has recently been overwhelmed by a great deal of recognition for our work. While it has never been a […]Mon, 21 Nov 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/from-the-mediaura-desk/https://mediaura.com/news/from-the-mediaura-desk/The Mediaura headquarters have been a buzz with quite a few exciting new developments. We celebrated the launch of Attorney at Law Magazine with publisher Anna Barker. It was an exciting event and we’re proud […]Wed, 19 Oct 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/attorney-at-law-magazine-launches-new-website/https://mediaura.com/news/attorney-at-law-magazine-launches-new-website/As we’ve previously noted, Mediaura enjoys a fabulous working relationship with Attorney At Law magazine. Publisher Anna Barker is an incredible businesswoman and quite a savvy entrepreneur. Her ability to quickly grasp “tech-speak” and embrace […]Fri, 09 Sep 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/hayden-craig-a-grant/https://mediaura.com/news/hayden-craig-a-grant/We love working with attorneys to help them enhance their digital presence on the web. Often, what it takes to be a success in the field of law (forward-thinking, concise content, informative, competitive, etc.) are […]Tue, 06 Sep 2011 15:26:39 GMTUncategorizedhttps://mediaura.com/news/kosair-charities-taking-a-non-profit-into-the-future/https://mediaura.com/news/kosair-charities-taking-a-non-profit-into-the-future/Every day, Kosair Charities helps children receive the medical care they need to be able to walk, run and dance. Kosair Charities believes one healing step can lead to one more, and one smile can […]Thu, 01 Sep 2011 14:11:48 GMTUncategorizedhttps://mediaura.com/news/mediaura-and-the-inc-credible-awards/https://mediaura.com/news/mediaura-and-the-inc-credible-awards/The team at Mediaura has been hard at work, focusing on a lot of new developments and exciting new projects. However, today we were able to take a break and help celebrate the innovation of […]Wed, 31 Aug 2011 13:49:12 GMTUncategorizedhttps://mediaura.com/news/how-to-make-sure-you-have-a-good-web-design/https://mediaura.com/news/how-to-make-sure-you-have-a-good-web-design/How to Make Sure You Have a Good Web Design Individual tastes often vary. What one person finds appealing may be appalling to the next, whether it’s colors, images, font types, etc. This is what […]Wed, 27 Jul 2011 16:58:00 GMTUncategorizedhttps://mediaura.com/news/the-louisville-zoo-invades-our-office/https://mediaura.com/news/the-louisville-zoo-invades-our-office/The team at Mediaura was happy to host the Louisville Zoo and their film crew at our offices earlier this summer. Everyone at our office was thrilled to invite them in, to shoot some commercials […]Fri, 22 Jul 2011 19:08:08 GMTUncategorizedhttps://mediaura.com/news/business-first-discusses-mediauras-success/https://mediaura.com/news/business-first-discusses-mediauras-success/Mediaura was recently featured in Business First Louisville, and we have been overwhelmed at the positive response from our colleagues and peers. As a company we work hard to provide the very best for our […]Mon, 18 Jul 2011 11:38:57 GMTUncategorizedhttps://mediaura.com/news/when-its-time-for-an-upgrade/https://mediaura.com/news/when-its-time-for-an-upgrade/Is it time for a website upgrade? Recently Mark’s Feed Store decided that it was time for a website redesign. The need for a technological upgrade was not because they were unhappy with the previous […]Thu, 30 Jun 2011 14:34:27 GMTUncategorizedhttps://mediaura.com/news/why-a-custom-twitter-background-is-still-important/https://mediaura.com/news/why-a-custom-twitter-background-is-still-important/Recently we’ve been discussing the various ways (and why it’s important) to customize your social media. For this entry, I will try to explain why there is still value in having a customized Twitter page […]Mon, 27 Jun 2011 19:16:00 GMTUncategorizedhttps://mediaura.com/news/why-should-you-customize-a-facebook-page/https://mediaura.com/news/why-should-you-customize-a-facebook-page/Did you know that there are 60% more active global Facebook users than there are people in the USA? With more than 500 million (yes million) active users, many companies have had to start discovering […]Fri, 24 Jun 2011 15:45:23 GMTUncategorizedhttps://mediaura.com/news/search-engine-optimization-seo/https://mediaura.com/news/search-engine-optimization-seo/Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier […]Tue, 21 Jun 2011 20:02:00 GMTUncategorizedhttps://mediaura.com/news/what-are-qr-codes/https://mediaura.com/news/what-are-qr-codes/You’ve probably seen them by now. Plastered on billboards. Lurking in the corners of catalogs. Strategically placed on the back of direct mail postcards. They look like a cross between a traditional barcode and one […]Thu, 16 Jun 2011 11:12:45 GMTUncategorizedhttps://mediaura.com/news/remax-east-gets-a-fresh-update/https://mediaura.com/news/remax-east-gets-a-fresh-update/Mediaura was recently contacted by Re/Max East to begin updating their online presence. Stated on their website: “Whether you are looking for a home or commercial real estate in Louisville, Southern Indiana, Oldham County, or […]Wed, 15 Jun 2011 11:03:37 GMTUncategorizedhttps://mediaura.com/news/digital-signage-for-hospitals/https://mediaura.com/news/digital-signage-for-hospitals/Hospital waiting rooms have traditionally not be the most exciting place for individuals to find themselves. Whether they are waiting for an appointment or accompanying a loved-one, the waiting room is their first introduction to […]Tue, 07 Jun 2011 18:09:00 GMTUncategorizedhttps://mediaura.com/news/revolutionizing-local-marketing-small-is-the-new-big/https://mediaura.com/news/revolutionizing-local-marketing-small-is-the-new-big/Revolutionizing Local Marketing One of Mediaura’s most utilized pieces of software is ProBuilder Print. This revolutionary product has been changing the way that companies are able to do business. While there are a multitude of […]Wed, 25 May 2011 14:13:09 GMTUncategorizedhttps://mediaura.com/news/an-affordable-online-coupon-solution/https://mediaura.com/news/an-affordable-online-coupon-solution/Smartphone owners are more interested in receiving coupons on their handsets than getting other kinds of mobile come-ons. It’s just the latest evidence that while mobile advertising as a whole is slowly gaining traction, mobile […]Wed, 18 May 2011 15:32:38 GMTUncategorizedhttps://mediaura.com/news/how-hospitals-can-benefit-from-a-technological-upgrade/https://mediaura.com/news/how-hospitals-can-benefit-from-a-technological-upgrade/You would be hard-pressed to find an American today who is not concerned about the state of healthcare in our country. At this point we are all familiar with the issues – rising insurance premiums, […]Mon, 16 May 2011 15:51:52 GMTUncategorizedhttps://mediaura.com/news/igear-launches-new-website/https://mediaura.com/news/igear-launches-new-website/Mediaura recently teamed up with manufacturing innovation specialists, IGEAR, on re-designing their new website. We were honored to work with such a team of dedicated professionals and engineers, and we are always enthused to work […]Wed, 11 May 2011 15:17:46 GMTUncategorizedhttps://mediaura.com/news/attorney-at-law-magazine/https://mediaura.com/news/attorney-at-law-magazine/What makes a good web design? How much should you expect to pay for a professional website? What do the terms SEO & SEM really mean? How can I garner more clients? These are all […]Tue, 03 May 2011 15:41:05 GMTUncategorizedhttps://mediaura.com/news/office-update/https://mediaura.com/news/office-update/There have been quite a few new developments over here at Mediaura HQ, but the highlight of the day has been our office sign arriving from Printworx of Louisville today. Measuring 4′ x 4′ it’s […]Mon, 25 Apr 2011 19:47:00 GMTUncategorizedhttps://mediaura.com/news/advanced-panel-systems/https://mediaura.com/news/advanced-panel-systems/One of our latest clients has been Advanced Panel Systems or APS and it has been an absolute pleasure working with them. They are the kind of client that every designer wishes they could come […]Fri, 15 Apr 2011 15:52:13 GMTUncategorizedhttps://mediaura.com/news/adventures-in-advertising/https://mediaura.com/news/adventures-in-advertising/The Mediaura office was buzzing today with lots of exciting news – two major website projects were finished; we will be expanding our offices yet again, and the Louisville Zoo was shooting a new commercial […]Thu, 14 Apr 2011 15:55:49 GMTUncategorizedhttps://mediaura.com/news/mark-s-feed-store-redesign/https://mediaura.com/news/mark-s-feed-store-redesign/Mediaura recently launched the website redesign for Marks Feed Store – Louisville’s premier barbecue restaurant. Mark’s Feed Store has established itself as Louisville’s neighborhood barbecue joint and we wanted to showcase that title through their […]Thu, 07 Apr 2011 15:59:37 GMTUncategorizedhttps://mediaura.com/news/marks-feed-store-customer-loyalty/https://mediaura.com/news/marks-feed-store-customer-loyalty/Mark’s Feed Store Restaurant Branding Website At Mediaura, we are always committed to going the extra mile for our clients in order to do whatever it takes to get the job done right the first […]Thu, 07 Apr 2011 01:36:42 GMTUncategorizedhttps://mediaura.com/news/remuda-ranch/https://mediaura.com/news/remuda-ranch/The New Remuda Ranch Website We are proud to announce that we have begun working with Remuda Ranch, a world-renowned eating disorder clinic based in Arizona. Working in conjunction with their fabulous staff, we have […]Tue, 05 Apr 2011 16:20:56 GMTUncategorizedhttps://mediaura.com/news/smartphone-applications-android-and-iphone/https://mediaura.com/news/smartphone-applications-android-and-iphone/Why does your business need a mobile app? A Study by Burson-Marsteller estimates that almost 35% of American adults use their phones to access the internet, with that number growing exponentially daily.  The internet tracking […]Wed, 23 Mar 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/einstein-brothers-bagels/https://mediaura.com/news/einstein-brothers-bagels/Mediaura is excited to be working on a very large-scale project for Einstein Brother’s Bagels. This in-depth internal marketing website, allows multiple franchise locations to take advantage of local marketing initiatives while maintaining corporate brand […]Tue, 22 Mar 2011 01:36:42 GMTUncategorizedhttps://mediaura.com/news/kentuckians-for-progress-launches-new-website/https://mediaura.com/news/kentuckians-for-progress-launches-new-website/We recently finished work on the new Kentuckians for Progress website. We worked closely with their team to develop a fresh new look to raise awareness for their cause. We kept the design minimal, in […]Mon, 21 Mar 2011 12:27:25 GMTUncategorizedhttps://mediaura.com/news/did-we-mention-we-do-printing-as-well-2/https://mediaura.com/news/did-we-mention-we-do-printing-as-well-2/Every well-rounded Interactive Agency has graphic designers on staff. At Mediaura, we believe that we have the best. Lead by our creative director, Donovan DeFerraro our staff not only focuses their talents on cutting-edge web […]Wed, 16 Mar 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/louisville-downtown-management-district/https://mediaura.com/news/louisville-downtown-management-district/We were recently contacted by the Louisville Downtown Management District to help design and update their wayfinding signs posted throughout the city. This was a project that our team was quite excited about because these […]Fri, 11 Mar 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/wendy-walker-quality-custom-linens/https://mediaura.com/news/wendy-walker-quality-custom-linens/Website Design Website Design Website Design When we were approached by Wendy Walker to create her Quality Custom Linens website, we had no idea of the level of expertise and unique service her company provided. […]Thu, 10 Mar 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/active-ankle/https://mediaura.com/news/active-ankle/Today, Mediaura launched a new E-Commerce website for Active Ankle that supports both domestic and international shipping options with complete UPS and USPS real-time rate lookups. The website also features a custom flash intro and […]Wed, 09 Mar 2011 13:16:52 GMTUncategorizedhttps://mediaura.com/news/six-years-of-200-growth/https://mediaura.com/news/six-years-of-200-growth/We’re pleased to announce that after the busy 4th quarter of 2008 we once again attained our 200% annual growth goal, making it six years in a row! Our improved offering of services and streamlined […]Wed, 02 Mar 2011 14:41:22 GMTUncategorizedhttps://mediaura.com/news/mediauras-digital-signage-software-1/https://mediaura.com/news/mediauras-digital-signage-software-1/Mediaura’s patent-pending digital signage content creation ProBuilder software has been deployed in the field for over 6 months, servicing approximately 80 QSR stores with flawless execution. Our content creation and management software offers unprecedented ease […]Wed, 02 Mar 2011 01:36:41 GMTUncategorizedhttps://mediaura.com/news/welcome-to-the-mediaura-blog/https://mediaura.com/news/welcome-to-the-mediaura-blog/Welcome to the Mediaura Blog Founded in 2003 by Andrew N. Aebersold, Mediaura is Louisville’s premier interactive company. We have developed numerous custom applications and websites over the years for clients such as KFC, Pepsi, […]Wed, 09 Feb 2011 00:00:00 GMTUncategorizedhttps://mediaura.com/news/mediaura-launches-2010-kfc-pride-360-hitmaker/https://mediaura.com/news/mediaura-launches-2010-kfc-pride-360-hitmaker/We’re excited to announce the kickoff of the 2010 KFC Pride 360 Hitmaker contest, featuring celebrity judge Jazze Pha. The Hitmaker website is built on a content management system and utilizes our custom media player […]Wed, 19 May 2010 00:00:00 GMTUncategorizedhttps://mediaura.com/news/kctcs-probuilder-v25-launches/https://mediaura.com/news/kctcs-probuilder-v25-launches/KCTCS ProBuilder v2.5 Launches Mediaura in conjunction with Creative Alliance proudly launches v2.5 of the PROBuilder software for the Kentucky Community & Technical College System Online Toolkit. The Online Toolkit combines the expertise of Creative […]Mon, 01 Mar 2010 00:00:00 GMTUncategorizedhttps://mediaura.com/news/kfc-launches-v20-probuilder-web-online-coupon-software/https://mediaura.com/news/kfc-launches-v20-probuilder-web-online-coupon-software/This week, Mediaura launched the latest version of ‘ProBuilder Web’ Online Coupon Software for KFC, hosted and managed by Creative Alliance. We worked tirelessly to improve our new application on the CakePHP Framework to get […]Tue, 23 Feb 2010 00:00:00 GMTUncategorizedhttps://mediaura.com/news/mediaura-launches-new-e-commerce-website-for-active-ankle/https://mediaura.com/news/mediaura-launches-new-e-commerce-website-for-active-ankle/Today, Mediaura launched a new E-Commerce website for Active Ankle that supports both domestic and international shipping options with complete UPS and USPS real-time rate lookups. The website also features a custom flash intro and […]Mon, 30 Nov 2009 00:00:00 GMTUncategorized