Every Dollar. Traced to Revenue.
Most marketing attribution stops at the click. Mediaura's Transaction Attribution platform goes further—connecting marketing activity to actual business transactions. We trace the signal from first impression through final purchase, even when the conversion happens offline, over the phone, or weeks after the initial touchpoint.
Why Standard Attribution Fails
Most attribution platforms were designed for a world where every transaction happens online, in a single session, from a single device. That world doesn't exist for most businesses.
Offline Conversions Invisible
Phone calls, walk-ins, and in-store purchases generate zero attribution data in standard tools. The most valuable conversions happen where analytics can't see them.
Multi-Touch Journeys Break
Users interact across devices, channels, and sessions. Last-click attribution credits the wrong touchpoint. The real story of how customers convert gets lost entirely.
Platform Data is Self-Serving
Google, Meta, and LinkedIn all claim credit for the same conversions. None of them are lying. None of them are right. Each platform reports what benefits its own algorithm.
Long Sales Cycles Disappear
When the buying cycle exceeds the attribution window, the connection between marketing and revenue vanishes. Campaigns that drive millions look like they drove nothing.
How Transaction Attribution Works
A five-layer pipeline that connects marketing activity to verified revenue—from first impression through final transaction.
First-Party Data Collection
Build owned data pipelines that capture marketing touchpoints without relying on third-party cookies or platform pixels. Every interaction is collected through infrastructure you control, ensuring data durability and privacy compliance from the start.
Signal Unification
Connect online and offline signals into a single customer journey—ad clicks, phone calls, form fills, walk-ins, POS transactions. Disparate data sources are resolved into a unified identity graph that reflects how customers actually interact with your brand.
Revenue Matching
Match marketing touchpoints to actual revenue records from POS systems, CRM platforms, or financial data. This is the critical step that standard analytics cannot perform—connecting the marketing signal to the dollars that moved.
Attribution Modeling
Apply multi-touch attribution models that reflect how your customers actually buy—not how platforms want to report. Custom models account for your specific sales cycle, channel mix, and conversion patterns.
Continuous Optimization
Feed attribution insights back into campaign strategy, budget allocation, and creative decisions in near real-time. Revenue data doesn't just prove what worked—it tells you where to invest next.
Built for Industries Where Attribution Is Hardest
Transaction Attribution solves the toughest attribution challenges—where conversions happen offline, sales cycles stretch for months, and standard tools show nothing.
Restaurant & QSR
Connect digital ad exposure to in-store POS transactions. Prove that the campaign drove specific revenue at specific locations—not just clicks and impressions, but verified dollars through the register.
Healthcare
Track from ad click to appointment booking to patient admission. Maintain HIPAA compliance at every touchpoint while proving which campaigns drive actual patient volume and revenue.
B2B / Long Cycle
Reconstruct buying journeys across multiple contacts and months of engagement. Reveal revenue that standard tools miss entirely because the sale closed long after the attribution window expired.
The Difference
Standard analytics tells you what happened on your website. Transaction Attribution tells you what your marketing actually earned.
Standard Analytics
"You got 1,200 clicks and 45 form fills."
Surface-level metrics that tell you activity happened but can't connect it to revenue. Optimization decisions based on proxies, not outcomes.
Transaction Attribution
"Your Google Ads campaign drove $847K in verified revenue across 312 transactions at 14 locations with a 12.3x ROAS."
Verified revenue data connected to specific campaigns, channels, and locations. Budget decisions based on what actually generated money.
Proof in Practice
Transaction Attribution isn't theoretical. These are real results from real engagements.
Vicious Biscuit
13,500+
In-Store Redemptions
POS
Transaction Matching
Connected Meta Ads to 13,500+ in-store redemptions via POS matching. Proved that digital campaigns drove verifiable revenue at physical locations—not just clicks and impressions.
NV5 Geospatial
$14M
Influenced Revenue
127
Day Sales Cycle
Revealed $14M in influenced revenue in a 127-day B2B sales cycle that HubSpot showed as zero. Standard CRM attribution completely missed the connection between marketing and closed deals.
Ready to See What Your Marketing Actually Drives?
Most organizations are making budget decisions based on incomplete data. Transaction Attribution reveals the full picture—connecting every marketing dollar to the revenue it generated.