True Health
Community & Employee Wellness
Digital marketing for community health and employee wellness programs—driving enrollment and engagement through targeted performance campaigns that connect people with wellness resources.
Industry
Healthcare / Wellness
Solutions
Growth Marketing, Digital Platforms
Focus
Program Enrollment
Audience
Community & Employees
Making Wellness Programs Reach the People Who Need Them.
Community health and employee wellness programs only work when people actually enroll in them. True Health needed to bridge the gap between available wellness resources and the communities and workforces they were designed to serve.
The challenge was multi-dimensional. Community wellness programs require reaching diverse populations with varying levels of health literacy and digital access. Employee wellness programs require reaching workers through channels that feel relevant and personal, not corporate.
Traditional healthcare marketing approaches—clinical language, institutional messaging—create barriers to engagement for wellness programs that need to feel accessible, inviting, and personally relevant.
The Enrollment Challenge
Diverse Audiences
Community members and employees with different needs
Messaging Barriers
Clinical language alienates wellness audiences
Enrollment Targets
Programs need critical mass to demonstrate ROI
Accessible Wellness Marketing
Mediaura developed digital campaigns that made wellness programs feel approachable and personally relevant—driving enrollment through messaging that resonated with both community members and employees.
Audience-Specific Campaigns
Separate campaign strategies for community wellness outreach and employee wellness programs, each tailored to the motivations and channels most relevant to their target audience.
Accessible Messaging
Campaign creative that replaced clinical jargon with approachable, benefit-focused language—positioning wellness programs as opportunities for personal improvement rather than medical interventions.
Targeted Performance Campaigns
Multi-channel digital campaigns across search, social, and display driving qualified enrollments with performance-focused optimization and cost-per-enrollment tracking.
Engagement Measurement
Tracking beyond enrollment to measure ongoing program engagement, providing True Health with data to demonstrate wellness program ROI to community partners and employer clients.
Wellness Programs Only Work When People Participate.
Driving enrollment in community health and employee wellness programs requires marketing that feels personal, relevant, and accessible. Mediaura builds the campaigns that bridge the gap between available resources and the people they serve.
If your wellness organization needs to grow program participation, let's talk.