BrightSpring Health Services
Performance marketing for a leading home and community-based health services platform—scaling lead generation across multiple locations while maintaining strict HIPAA compliance and LegitScript certification.
Industry
Healthcare
Solutions
Regulated Industries, Growth Marketing
Scope
Multi-location
Compliance
HIPAA & LegitScript
Scaling Healthcare Marketing Without Compromising Compliance.
BrightSpring Health Services operates one of the largest home and community-based health services platforms in the nation. With services spanning pharmacy, home health, rehabilitation, and behavioral health, their marketing needs were both complex and heavily regulated.
Growing patient volumes across multiple locations required a performance marketing strategy that could scale—but every campaign, landing page, and data flow had to meet HIPAA requirements. LegitScript certification added another layer of compliance rigor to advertising across platforms like Google and Meta.
The challenge was not just generating leads. It was building a marketing system that could drive growth while operating within the strictest compliance standards in digital advertising.
Compliance Requirements
HIPAA Compliance
Patient data protection across all marketing touchpoints
LegitScript Certification
Verified advertiser status for healthcare marketing
Multi-Location Scale
Localized campaigns across diverse service areas
Compliance-First Growth Marketing
Mediaura built a performance marketing program designed from the ground up for the regulatory requirements of healthcare services—driving measurable lead growth without compromising patient privacy or advertiser certification.
HIPAA-Compliant Infrastructure
Every campaign, form, tracking pixel, and data flow was architected to meet HIPAA requirements—ensuring patient information remained protected throughout the marketing funnel.
Multi-Location Performance
Localized campaigns tailored to each service area, driving relevant leads to the right locations while maintaining brand consistency and compliance standards across the organization.
LegitScript Certification
Maintained verified advertiser status through LegitScript, enabling access to advertising channels that restrict healthcare marketing to certified organizations only.
Data-Driven Optimization
Continuous campaign optimization driven by lead quality data, cost-per-acquisition metrics, and downstream conversion analysis to ensure marketing spend produced real patient volume.
Healthcare Marketing That Meets the Highest Standards.
Regulated industries demand marketing partners who understand compliance at every level. Mediaura has the infrastructure and expertise to drive growth without cutting corners on patient privacy.
If your healthcare organization needs performance marketing that scales within regulatory requirements, let's talk.